Personalization

Each of your users is unique. Why not serve them the content they're most interested in?

Mura's powerful content targeting rules let you provide personalized, user-specific experiences for your site visitors.

Group-based content presentation

You can create any number of rules for presenting content to different user groups within Mura. Maybe your Platinum Members get to see certain pages, but your Tin Members don't? Or perhaps even on a given page you want to present different content based on different access levels? No problem. With Mura, you can simply define your user groups, and content permissions, and when users log in, they have access to the right content, and nothing else.

Preference-based personalization

Your users may not fall into clear, distinct groupings - they may have overlapping interests, and yet still need a site that presents just the content they're looking for. Using Mura's Interest Groups, your users can select the content topics they are most interested in, and then they have just the information that they care about presented to them. You can even send out email newsletters targeting these same user-declared groupings.

Favorites

Mura comes with pre-built functionality to let your users save any number of site pages into a favorites list, which is specific to each user, and accessible to only them upon login.

Custom "MyPages" functionality

It's very easy within Mura to create highly personalized "MyPage"-style functionality for your site users. In addition to serving site content based on users' interests, Mura ships with an integrated "draggable feeds" page, that when combined with internal site content indexes and the user's own custom feeds (from both internal and any external feed sources), enable you to create customized portal pages for your users in incredibly rapid fashion.

First-name basis

Mura gives you the opportunity to be on a first-name basis (or last name, or company name, or, well - you get the point) with your users. You can greet them by name on your website, or in the emails sent from Mura CMS.