Why Mura?

All Features

Content Management

  • In-context editing
  • Drag & drop page builder/layout manager
  • Customizable WYSIWYG editor
  • Form Builder
  • Re-usable content components
  • Custom navigation creation
  • Related content (across sites)
  • Multi-device preview
  • Document and file management
  • Content expiration & notification
  • File check-in/check-out
  • Versioning
  • Batch upload
  • Built-in Content Staging
  • Batch Publishing & Rollback
  • Structured & Flat (Filtered) Site Content Views
  • Social image creation (add-on)
  • Flexible template usage
  • Custom content types
  • Create websites, microsites, intranets, extranets, content hubs, landing pages and more

Content Personalization

  • Personalize by persona, buying stage, account, referrer and more
  • Serial storytelling via audience-specific narratives and calls-to-action
  • Trigger experiences via content consumption, 1st and 3rd-party data
  • Sync experiences with CRM and Marketing Automation
  • Connect experiences across channels
  • Add personalization to other platforms
  • Experience testing/optimization

Site Management

  • Multi-site support
  • Site member and admin user pools
  • Group-based permissions
  • Site/Module/Page-level permissions
  • Cacheing
  •  User Registration
  • Oauth Support (Google & Facebook enabled login)
  • Live content audits by audience and content type
  • Section 508 accessibility compliant
  • GDPR compliant
  • SEO-friendly

Analytics

  • Call-to-action and conversion metrics
  • Content-performance metrics
  • Content scoring & engagement
  • Audience & buying stage-specific metrics
  • Content campaign metrics
  • Revenue attribution
  • Buyer journey velocity

Workflow

  • Structured & non-structured approvals
  • Content expiration & notification
  • File check-out/check-in
  • Content assignments

Content Delivery

  • Headless API
  • Content-as-a-Service
  • RSS
  • Flexible templating

Development

  • Complete API
  • Supports Popular Javascript Frameworks & Libraries (Vue.js, React.js, Node.js, Ember.js)
  • CSS Framework Support (Bootstrap, Foundation, and more)
  • Immutable architecture via Docker Containerization
  • Supports a complete DevOps workflow from local machine to git to staging to production
  • AWS/S3-ready
  • Highly flexible and extensible—build business apps leveraging mura core

Deployment

  • Deploys on Tomcat or other Java servlets
  • Supports Mysql, MS SQL, PostgreSQL, or Oracle databases
  • Container-ready (Docker)

Integrations

  • Google Analytics
  • Google Data Studio
  • CRM (Salesforce)
  • Marketing Automation (Marketo, Mautic, Silverpop)