In Flow

Lead source is a critical piece of data you need in order to assess the value of your marketing campaigns and part of proper lead management. When done right, you can measure the value of your marketing campaign efforts and ROI. When done wrong, they can become “fake news.” DemandRamp Marketing Operations Manager Ronnie Duke explains how to set up your lead sources to get better data and better analytics and avoid them becoming fake news. 

Content as a Service reduces your workload and liberates your content from the confines of a monolithic CMS. CaaS makes it possible to store and manage content from a single place, delivering content to any device or channel precisely when it's needed, fueling content reuse, multichannel distribution, and contextual delivery (i.e., content personalization).

If you're developer, you doubtlessly have been exposed to the complexities of creating solutions that can function across a wide range of platforms and consumers. Like us, you’ve probably turned to client-side technologies like Angular, React, Vue and Node to help solve these problems. Managing content in such a diverse environment can be a challenge, but one that a Headless CMS can thrive in.

Who really benefits from better web accessibility?  Everyone.

The future is here. The concepts of Headless CMS, and Content as a Service (CaaS), have moved from optional to imperative. Predicting where your users will access your content, be it mobile, a website, chat, voice (or whatever comes next), will become increasingly important, requiring you to come to the party prepared, solution in hand.

In our work, we spend a lot of time focusing on the digital experiences we create for our audiences. We do this because it provides a meaningful way to engage in a digital conversation that, hopefully, results in a mutually beneficial relationship for both the customer and the business.

Multiple factors contribute to the success of your Facebook advertising campaigns. Copy, imagery, optimization, strategy, and countless other factors all matter. But nothing will affect your results more than your audience and how you go about targeting them. Learn how to utilize Facebook ads correctly, and you are sure to see success. 

What if you could plan and prototype an innovative solution, develop a killer team, and design a long-term strategy in just five days? Sound too good to be true? It's not. It's called a design sprint and it's one of the core strategies we employ at Blueriver to help eliminate distraction and create clear goals for our projects.

Have a lot a love/hate relationship with CSS? Despair not. Hope lives.

Personalization is about targeting content that is tailored to individuals based on their needs and interests. Why is this important? With the flood of content people are exposed to every day, they will only read what is relevant and valuable to them. The rest will just get ignored.

Being a professional developer means that your own skills are also constantly developing and evolving, as you expand your toolkit and learn new ways of solving problems. Thanks to the ever-changing landscape of web technology, there is no "one-language" developer anymore. In this light, there truly is no such thing as a "Mura Developer".

Development Team Lead Nick Sollecito from Scientific American shares the experience and lessons learned migrating SA's infrastructure and automation pipeline using Travis-CI, Docker Swarm, and Amazon Web Services, following the Twelve Factor App methodology.