While interruptive tactics can be effective, marketers must first weigh short-term benefits with long-term costs. Full-screen overlays, modal windows, and interstitials may be highly visible, but they can damage the overall user experience and leave a bad taste in visitors’ mouths. These modern pop-ups are simply a new breed of interruptive marketing that prioritizes business needs over the experience we’re creating.

Programming is far more art than science, more creative than arithmetic. It requires inventiveness, problem-solving, imagination and persistence. Because of that, it is very, very easy to become distracted. The solution is a time-tested combination of personal hacks for confronting your fears, allowing room for the unknown, and getting creative with ways to make incremental progress towards your goals.

Sure, a form collects data, it might actually be doing some cool things behind the scenes like sending email and storing the results in a way that lets you browse through them, but make no mistake, a form is not an application, it is just a form.

While storytelling is uniquely effective for any kind of corporate messaging, not all stories are the same. What goes into a winning business story? According to noted business speaker Park Howell, a winning story, whether for brands, marketers, website developers or anyone else, should follow the hero’s journey tropes for mass success.

The next round of Mura training courses in the US will be presented Monday, November 12 through Friday, November 16, 2018, in Sacramento, California. A range of full-day training courses, targeted to the unique needs of different roles for content, development and themes, will provide in-depth understanding of the latest version of Mura, from simple content updates all the way to creating new Mura modules.

Caching is all about maximizing performance. Of your server, your website, of the user experience, not to mention SEO. Speed matters. Fortunately, you have several good options to make sure your Mura site is screaming fast.

As the masses have become the media, it’s increasingly difficult for brands and individuals to cut through the noise. So what’s the antidote? According to noted business storyteller and author Park Howell, it’s the anecdote. By using our natural proclivity for storytelling, anyone can more effectively get their message across and be more effective in marketing, web development or anything else.

The release of Mura 7.1 is the fruition of a vision for Mura as a modern platform that not only provides a way to effectively create and manage the digital experience, but  one that helps developers thrive.

API-led development is a mindset and methodology which will make your projects more robust and reliable, reducing the friction of managing even the largest projects. We believe strongly in the concept of “Flow”, of structuring your development in a way that maximizes your performance while minimizing the distractions and worry of failure that inevitably arise. API-led development is an important step in achieving it.

API-led development is a mindset that takes control away from the application and hands it back to the developer. It used to be that the application defined the bulk of the requirements. UI, platform, migration, future-proofing, deployment and lifecycle. By thinking API-first, a lot of that simply goes away.

These days it's hard to get very far, when considering a new site launch or refresh, without coming across WordPress. Which is no surprise, considering it powers almost a third of the internet.

What is surprising is how often it's considered for larger organizations, especially when security and compliance with regulations like the GDPR can create significant risk.

Avenues for learning about Mura are more prevalent than ever, with an unprecedented array of options for following announcements, taking part in community discussions, and keeping apprised of important product updates.

In this post, we explain what the GDPR is, how it impacts you, what implications it might present for doing business in the United States, as well as the Eurozone, and how Mura will help you maintain compliance.

Managing a multilingual website can be daunting, with challenges in maintaining the website, streamlining the translation of content, and dealing with the long-term requirements associated with these tasks. In this webinar, host Grant Shepert will demonstrate the ways those problems are handled by the Mura Translations plugin.

MuraCon is the only conference dedicated to the Mura platform. Muracon 2018 was held at the Sheraton Grand in downtown Sacramento, on April 5 & 6, preceded by a sold out day of pre-conference training.

Docker Captain and MuraCon 2018 keynote speaker Bret Fisher joins host Michaela Light on the CF Alive! podcast to talk about the ways that Docker containers have revolutionized much of how we build, ship, and run software, and the key benefits for choosing to deploy applications on the Docker toolset.

We're only a few days away from the start of this year's MuraCon conference, bringing together development, user experience and marketing professionals, as well as the entire blueriver team, for an action-packed two-day summit. 

Business storytelling in the digital world is like programming code: The cleaner it is the better the user experience. Park Howell from The Business of Story explains why the power of person-to-person communication is much more than a “soft skill”.