Lead source is a critical piece of data you need in order to assess the value of your marketing campaigns and part of proper lead management. When done right, you can measure the value of your marketing campaign efforts and ROI. When done wrong, they can become “fake news.” DemandRamp Marketing Operations Manager Ronnie Duke explains how to set up your lead sources to get better data and better analytics and avoid them becoming fake news.
Content as a Service reduces your workload and liberates your content from the confines of a monolithic CMS. CaaS makes it possible to store and manage content from a single place, delivering content to any device or channel precisely when it’s needed, fueling content reuse, multichannel distribution, and contextual delivery (i.e., content personalization).
Who really benefits from better web accessibility? Everyone.
In our work, we spend a lot of time focusing on the digital experiences we create for our audiences. We do this because it provides a meaningful way to engage in a digital conversation that, hopefully, results in a mutually beneficial relationship for both the customer and the business.
Multiple factors contribute to the success of your Facebook advertising campaigns. Copy, imagery, optimization, strategy, and countless other factors all matter. But nothing will affect your results more than your audience and how you go about targeting them. Learn how to utilize Facebook ads correctly, and you are sure to see success.
What if you could plan and prototype an innovative solution, develop a killer team, and design a long-term strategy in just five days? Sound too good to be true? It's not. It's called a design sprint and it's one of the core strategies we employ at Blueriver to help eliminate distraction and create clear goals for our projects.
Personalization is about targeting content that is tailored to individuals based on their needs and interests. Why is this important? With the flood of content people are exposed to every day, they will only read what is relevant and valuable to them. The rest will just get ignored.
Christine Ballisty breakdowns her seven keys to finding Flow—and doubling productivity.
Ad-blocking software has never been more in vogue, helping millions of consumers avoid disruptive marketing on a daily basis. Odds are that you might even rely on the software yourself. Given this trend of tuning out intrusive ads (which shouldn't surprise anyone at this point), why do so many marketers insist on interruption as a tactic? Full-screen modal windows, this generation's version of annoying pop-ups, somehow remain quite popular on the internet.
Content Personalization has become a hot topic and many organizations are worried about missing a great opportunity to connect with their audiences and customers by not knowing where to start.
Content personalization has been talked about a lot lately. With so much content being created every day, content personalization is one of the most effective ways to help brands stand out from the crowd and get their target audience’s attention. The best marketers are delivering the right content to the right customer at the right time. But this is easier said than done.
Can you really talk about something as “way back when” when the “back when” is really just 20 years ago? Well, you can when something as significant as the rise of the internet sits in the divide. So here we are, talking about “way back when” in the late 90’s…