In Flow

Insights and inspiration to get you into your work – and more meaning out of your work life.

Featured Articles

Going Headless with Mura
For Developers

Going Headless with Mura

The future is here. The concepts of Headless CMS, and Content as a Service (CaaS), have moved from optional to imperative. Predicting where your users will access your content, be it mobile, a website, chat, voice (or whatever comes next), will become increasingly important, requiring you to come to the party prepared, solution in hand.

By Grant Shepert
Personalization Is The Future Of Content Marketing
For Marketers

Personalization Is The Future Of Content Marketing

Personalization is about targeting content that is tailored to individuals based on their needs and interests. Why is this important? With the flood of content people are exposed to every day, they will only read what is relevant and valuable to them. The rest will just get ignored.

By Michael Brenner

More from In Flow

Why Lead Source is Fake News
For Marketers
Why Lead Source is Fake News

Lead source is a critical piece of data you need in order to assess the value of your marketing campaigns and part of proper lead management. When done right, you can measure the value of your marketing campaign efforts and ROI. When done wrong, they can become “fake news.” DemandRamp Marketing Operations Manager Ronnie Duke explains how to set up your lead sources to get better data and better analytics and avoid them becoming fake news. 

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With Great CaaS Comes Great Flexibility
For Marketers
With Great CaaS Comes Great Flexibility

Content as a Service reduces your workload and liberates your content from the confines of a monolithic CMS. CaaS makes it possible to store and manage content from a single place, delivering content to any device or channel precisely when it’s needed, fueling content reuse, multichannel distribution, and contextual delivery (i.e., content personalization).

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For Developers For Marketers
[Webinar] AX = UX: Creating Digital Experience Flow through Accessibility

Since day one, the Blueriver team has believed we were “making the web a better place” one project at a time. By eliminating distractions, reducing fear of failure and providing clear goals, our mission has always been to create Flow in the digital experience. It’s why we do what we do. Unfortunately, we didn’t understand the importance of adopting web accessibility (AX) earlier into our workflow, and the benefits in doing so. Quite simply, we misunderstood who really benefits from better web accessibility: everyone.

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For Marketers
Amplifying Discoverability & Engagement with Your Search Audience Data

In our work, we spend a lot of time focusing on the digital experiences we create for our audiences. We do this because it provides a meaningful way to engage in a digital conversation that, hopefully, results in a mutually beneficial relationship for both the customer and the business.

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Everything You Need to Know About Facebook Advertising
For Marketers
Everything You Need to Know About Facebook Advertising

Multiple factors contribute to the success of your Facebook advertising campaigns. Copy, imagery, optimization, strategy, and countless other factors all matter. But nothing will affect your results more than your audience and how you go about targeting them. Learn how to utilize Facebook ads correctly, and you are sure to see success. 

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Design Sprints: From Idea to Prototype in a Week
For Developers For Marketers
Design Sprints: From Idea to Prototype in a Week

What if you could plan and prototype an innovative solution, develop a killer team, and design a long-term strategy in just five days? Sound too good to be true? It’s not. It’s called a design sprint and it’s one of the core strategies we employ at Blueriver to help eliminate distraction and create clear goals for our projects.

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Personalization Is The Future Of Content Marketing
For Marketers
Personalization Is The Future Of Content Marketing

Personalization is about targeting content that is tailored to individuals based on their needs and interests. Why is this important? With the flood of content people are exposed to every day, they will only read what is relevant and valuable to them. The rest will just get ignored.

Learn More
Creating Flow for Teams
For Developers For Marketers
Creating Flow for Teams

Christine Ballisty breakdowns her seven keys to finding Flow—and doubling productivity.

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How to Make Your Marketing Reflect Your Good Intentions
For Marketers
How to Make Your Marketing Reflect Your Good Intentions

Ad-blocking software has never been more in vogue, helping millions of consumers avoid disruptive marketing on a daily basis. Odds are that you might even rely on the software yourself. Given this trend of tuning out intrusive ads (which shouldn't surprise anyone at this point), why do so many marketers insist on interruption as a tactic? Full-screen modal windows, this generation's version of annoying pop-ups, somehow remain quite popular on the internet.

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