In Flow

Insights and inspiration to get you into your work – and more meaning out of your work life.

Featured Articles

Going Headless with Mura
For Developers

Going Headless with Mura

The future is here. The concepts of Headless CMS, and Content as a Service (CaaS), have moved from optional to imperative. Predicting where your users will access your content, be it mobile, a website, chat, voice (or whatever comes next), will become increasingly important, requiring you to come to the party prepared, solution in hand.

By Grant Shepert
Personalization Is The Future Of Content Marketing
For Marketers

Personalization Is The Future Of Content Marketing

Personalization is about targeting content that is tailored to individuals based on their needs and interests. Why is this important? With the flood of content people are exposed to every day, they will only read what is relevant and valuable to them. The rest will just get ignored.

By Michael Brenner

More from In Flow

The Role People Play in the Success of Technology
The Role People Play in the Success of Technology

Technology is constantly changing the way we live. From self-driving cars and omnipresent chatbots to automated marketing tools, it sometimes feels like humans are being edged out by our robotic overlords instead of fulfilling "the promise that technology allows humans to be better humans."

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Populating Form Builder Dropdowns via Remote Objects

Creating forms can be tedious. Mura's Form Builder eases that burden, allowing you to drag and drop new fields and fill in the blanks, but the task of populating dropdown lists can still be time consuming. A few advanced options make things easier.

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MuraCon 2017 Conference in Review

MuraCon is the only technical conference dedicated to Mura CMS. The 2017 event was held February 9 and 10 in Sacramento, California, setting new records for attendance and providing exceptional experiences for presenters and conference goers alike.

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Why Relevance Outsmarts Personalization in B2B Marketing
Why Relevance Outsmarts Personalization in B2B Marketing

Personalization is all the rage in marketing, and for good reason. In a B2C context like e-commerce, it can dramatically improve shopping experiences but personalization in the B2B world is a completely different animal.

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MuraCon 2017 Speaker Highlight: Nolan Erck

Nolan Erck of South of Shasta Productions will lead two power-packed presentations at MuraCon 2017 in Sacramento. On Thursday, February 9, Mura ORM + Feed API = Awesomeness will demonstrate the addition of real-world functionality to an existing web application using these built-in features in Mura CMS. On Friday, February 10, Nolan will cap of day two of MuraCon with the session Infinite Scrolling with Mura 7. In this informative and functionality-focused presentation, he will explain and explore the fundamental steps to replacing old-school paginated html output with a modern day scroll-to-load interface, using a minimalist approach based on the new display object paradigm. Join Nolan and a host of other experts in the field on February 9th and 10th in Sacramento, for the best and biggest MuraCon conference yet!

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Lead Nurturing - Outside the Inbox
Lead Nurturing - Outside the Inbox

By now, most marketers have been schooled on the importance of lead nurturing. We know that, according to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost per lead. And we know that in order to keep our sales teams happy, we should educate and engage prospects before we pass them off to sales. But how do we nurture leads beyond the inbox?

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MuraCon 2017 Speaker Highlight: Emily Drumm

Emily Drumm from GlobalCloud will present an experience-based session entitled UX & Mura CMS: Designing Great Experiences For Content Managers & Front-End Users at MuraCon 2017 in Sacramento on Friday, February 10. Since beginning to work with Mura CMS in 2012 as part of an active design and development team, she has cultivated an array of useful tips and sometimes life-saving techniques. This one-hour session will provide an overview of the general development approach used by the Global Cloud team, along with some specific principles and best practices implemented along the way. Join Emily and a host of other experts in the field on February 9th and 10th in Sacramento, for the best and biggest MuraCon conference yet!

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MuraCon 2017 Speaker Highlight: Ryan Watts

The schedule for MuraCon 2017 includes two exceptional presentations by veteran Mura user and innovator Ryan Watts. His first session, Web Components & How To Use Them in a Mura Application, will be presented on Thursday, February 9 at 3:00 pm. Ryan's second talk at MuraCon 2017, Using Mura CMS as a Headless CMS with Polymer Web Components, will be presented Friday, February 10 at 2:00 pm. Join Ryan and a host of other experts in the field on February 9th and 10th in Sacramento, for the best and biggest MuraCon conference yet!

Learn More