Content idea generation is both an art and a science, as you need to balance creativity with firm ROI. Like a gymnast, achieving this balance is no easy feat.
Described as a “rock star” of the marketing world, Robert Rose, the Chief Strategy Advisor for the Content Marketing Institute and host of the This Old Marketing podcast, knows how organizations of all stripes can create experiences that go beyond what we typically define as success.
Marketers have lost control of their brand conversations. Back when only a handful of channels existed, marketing and sales controlled the flow of information — particularly in the medium and high-consideration buying decisions.
When you hear “audit,” what do you think of? Taxes? Banking? The IRS? Either way, audit is too often akin to a four-letter word. In the world of content, however, audits are wonderful things. If your content strategy isn’t up to par, then an audit can be the jolt it needs to work effectively.
A day-long educational event focused on creating compelling, content-driven experiences by some of the best in Marketing.
Get up to speed on Mura 7 quickly, building an app in about an hour in this webinar with Steve Withington.
Avoid the trap of putting your cart before the horse. Focus instead on creating the relevant, rather than the personalized.
With content marketing in the B2B segment, the increased competition for engagement has made traditional methods of distributing content obsolete. What you need is a more targeted content marketing approach, made possible by these 3 essential resources.
Marketers typically don’t think of themselves as storytellers. Creatives? Yes. SEO experts? Sometimes. Wordsmiths? You bet. But “master storyteller” doesn’t usually fall under their job description. Yet that’s exactly what marketers are.
If you want to craft content that generates results, embrace these tips to ensure that it’s well-planned and truly speaks to your target audience.
The theme of MuraCon 2017 is “experiences”, and the schedule features a power-packed roster of experienced presenters, sure to elevate your skills and enlighten your business workflow. From marketing and strategy to programming and application architecture, there will be something for everyone!
We're excited to announce the release of Mura 7 for production use today. Mura 7 includes huge improvements to the editing experience - including a brand new layout manager which allows for drag/drop page development and configuration - and extensive new programming capabilities, including the powerful Mura ORM and Mura.js frameworks for rapid customization and application building.