In Flow

Insights and inspiration to get you into your work – and more meaning out of your work life.

Featured Articles

Going Headless with Mura
For Developers

Going Headless with Mura

The future is here. The concepts of Headless CMS, and Content as a Service (CaaS), have moved from optional to imperative. Predicting where your users will access your content, be it mobile, a website, chat, voice (or whatever comes next), will become increasingly important, requiring you to come to the party prepared, solution in hand.

By Grant Shepert
Personalization Is The Future Of Content Marketing
For Marketers

Personalization Is The Future Of Content Marketing

Personalization is about targeting content that is tailored to individuals based on their needs and interests. Why is this important? With the flood of content people are exposed to every day, they will only read what is relevant and valuable to them. The rest will just get ignored.

By Michael Brenner

More from In Flow

MuraCon 2017 Speaker Highlight: Greg Moser

Greg Moser of ten24 Digital Solutions will present two informative sessions at this year's MuraCon conference. On Thursday, Slatwall Unleashed will explore ecommerce solutions in various configurations using Slatwall as a Mura plugin. On Friday, Docker & Git Workflow for Mura Projects will explore options for creating a consistent, reliable workflow using these modern technologies. Join Greg and a host of other experts in the field on February 9th and 10th in Sacramento, for the best and biggest MuraCon conference yet!

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Using Time Tested Tactics in Today's Marketing
Using Time Tested Tactics in Today's Marketing

Can you really talk about something as “way back when” when the “back when” is really just 20 years ago?  Well, you can when something as significant as the rise of the internet sits in the divide.  So here we are, talking about “way back when” in the late 90’s…

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Automated Mura Deployment with Docker Swarm
Automated Mura Deployment with Docker Swarm

Like any development shop that works on the web, we've faced common challenges when it comes to creating and maintaining a consistent working environment throughout the development process.

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Three Pivots B2B Marketing Strategies Need to Create Compelling Experiences
Three Pivots B2B Marketing Strategies Need to Create Compelling Experiences

The difference between a drive-by view and a meaningful engagement with your audience is based on the perceived value of the experience—by the audience. Unfortunately, customer experiences are often defined by the experience we want our customers to have, rather than those they expect and need to have with us.

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Mura UI Markup Conventions
Mura UI Markup Conventions

Blue River has published a new appendix to the Mura 7 documentation, titled “Mura UI Markup Conventions”. This in-depth guide explores each of the common interface elements used in Plugin UI such as tabs, tables, forms, alerts and icons, along with some general information about page layout and the new responsive grid system used in the admin. Patterns for creating Custom Display Object Configurators are also covered, complete with working examples and links to additional references.

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The Buyer's Journey Is Your Company's Story to Tell
The Buyer's Journey Is Your Company's Story to Tell

Nurturing a lead shouldn’t be a disjointed series of assets delivered sequentially. It should reflect a progression of narrative, focused on the customer and across channels to create a connected experience. 

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3 Ways to Tap Creative Brands for Massive Inspiration
3 Ways to Tap Creative Brands for Massive Inspiration

Our audiences don’t just want experiences from us as brands. They want creative experiences. They want us to surprise and delight them. But instead of doing just that, we marketers fall back and resort to the same old everything that we’ve always done, succumbing to all the reasons we hear about the ridiculousness of creativity.

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Needs and Wants, Shoulds and Coulds
Needs and Wants, Shoulds and Coulds

“When you think about people’s needs, you need to ask yourself what you already have that can help. The harder thing is aiming to meet the wants of your customer. That’s harder because those wants usually require something that you haven’t created yet.”

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Critical Security Update For Mura CMS - all versions prior to 7.0.6852

Two security flaws have been discovered for all versions of Mura CMS older than version 7.0.6852.  We strongly encourage all Mura CMS administrators to update their Mura CMS core to the latest version, or to replace the two files that contain the vulnerabilities.  

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Why Brainstorming Fails ? and What To Do About It
Why Brainstorming Fails ? and What To Do About It

Content idea generation is both an art and a science, as you need to balance creativity with firm ROI. Like a gymnast, achieving this balance is no easy feat.

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MuraCon Keynote Speaker Announced!
MuraCon Keynote Speaker Announced!

Described as a “rock star” of the marketing world, Robert Rose, the Chief Strategy Advisor for the Content Marketing Institute and host of the This Old Marketing podcast, knows how organizations of all stripes can create experiences that go beyond what we typically define as success.

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Your 'Message' Might Be the Crux of Your Content Issues
Your 'Message' Might Be the Crux of Your Content Issues

Marketers have lost control of their brand conversations. Back when only a handful of channels existed, marketing and sales controlled the flow of information — particularly in the medium and high-consideration buying decisions.

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