Can you really talk about something as “way back when” when the “back when” is really just 20 years ago? Well, you can when something as significant as the rise of the internet sits in the divide. So here we are, talking about “way back when” in the late 90’s…
Like any development shop that works on the web, we've faced common challenges when it comes to creating and maintaining a consistent working environment throughout the development process.
The difference between a drive-by view and a meaningful engagement with your audience is based on the perceived value of the experience—by the audience. Unfortunately, customer experiences are often defined by the experience we want our customers to have, rather than those they expect and need to have with us.
Blue River has published a new appendix to the Mura 7 documentation, titled “Mura UI Markup Conventions”. This in-depth guide explores each of the common interface elements used in Plugin UI such as tabs, tables, forms, alerts and icons, along with some general information about page layout and the new responsive grid system used in the admin. Patterns for creating Custom Display Object Configurators are also covered, complete with working examples and links to additional references.
Nurturing a lead shouldn’t be a disjointed series of assets delivered sequentially. It should reflect a progression of narrative, focused on the customer and across channels to create a connected experience.
Our audiences don’t just want experiences from us as brands. They want creative experiences. They want us to surprise and delight them. But instead of doing just that, we marketers fall back and resort to the same old everything that we’ve always done, succumbing to all the reasons we hear about the ridiculousness of creativity.
“When you think about people’s needs, you need to ask yourself what you already have that can help. The harder thing is aiming to meet the wants of your customer. That’s harder because those wants usually require something that you haven’t created yet.”
Two security flaws have been discovered for all versions of Mura CMS older than version 7.0.6852. We strongly encourage all Mura CMS administrators to update their Mura CMS core to the latest version, or to replace the two files that contain the vulnerabilities.
Content idea generation is both an art and a science, as you need to balance creativity with firm ROI. Like a gymnast, achieving this balance is no easy feat.
Described as a “rock star” of the marketing world, Robert Rose, the Chief Strategy Advisor for the Content Marketing Institute and host of the This Old Marketing podcast, knows how organizations of all stripes can create experiences that go beyond what we typically define as success.
Marketers have lost control of their brand conversations. Back when only a handful of channels existed, marketing and sales controlled the flow of information — particularly in the medium and high-consideration buying decisions.
When you hear “audit,” what do you think of? Taxes? Banking? The IRS? Either way, audit is too often akin to a four-letter word. In the world of content, however, audits are wonderful things. If your content strategy isn’t up to par, then an audit can be the jolt it needs to work effectively.