In Flow

Insights and inspiration to get you into your work – and more meaning out of your work life.

Featured Articles

Going Headless with Mura
For Developers

Going Headless with Mura

The future is here. The concepts of Headless CMS, and Content as a Service (CaaS), have moved from optional to imperative. Predicting where your users will access your content, be it mobile, a website, chat, voice (or whatever comes next), will become increasingly important, requiring you to come to the party prepared, solution in hand.

By Grant Shepert
Personalization Is The Future Of Content Marketing
For Marketers

Personalization Is The Future Of Content Marketing

Personalization is about targeting content that is tailored to individuals based on their needs and interests. Why is this important? With the flood of content people are exposed to every day, they will only read what is relevant and valuable to them. The rest will just get ignored.

By Michael Brenner

More from In Flow

Announcing MuraCon DX!
Announcing MuraCon DX!

A day-long educational event focused on creating compelling, content-driven experiences by some of the best in Marketing.

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Super Fast Application Development with Mura 7

Get up to speed on Mura 7 quickly, building an app in about an hour in this webinar with Steve Withington.

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Wrapped Around the Axle of Personalization? Extract yourself.
Wrapped Around the Axle of Personalization? Extract yourself.

Avoid the trap of putting your cart before the horse. Focus instead on creating the relevant, rather than the personalized.

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3 Essential Resources for B2B Content Personalization
3 Essential Resources for B2B Content Personalization

With content marketing in the B2B segment, the increased competition for engagement has made traditional methods of distributing content obsolete. What you need is a more targeted content marketing approach, made possible by these 3 essential resources.

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How Storytelling Accelerates Your Pipeline Velocity
How Storytelling Accelerates Your Pipeline Velocity

Marketers typically don’t think of themselves as storytellers. Creatives? Yes. SEO experts? Sometimes. Wordsmiths? You bet. But “master storyteller” doesn’t usually fall under their job description. Yet that’s exactly what marketers are.

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How to Reach Your Audience with Strategic Planning and Content Personalization
How to Reach Your Audience with Strategic Planning and Content Personalization

If you want to craft content that generates results, embrace these tips to ensure that it’s well-planned and truly speaks to your target audience.

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MuraCon 2017
MuraCon 2017

The theme of MuraCon 2017 is “experiences”, and the schedule features a power-packed roster of experienced presenters, sure to elevate your skills and enlighten your business workflow. From marketing and strategy to programming and application architecture, there will be something for everyone!

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Mura 7 officially released
For Developers
Mura 7 officially released

We're excited to announce the release of Mura 7 for production use today. Mura 7 includes huge improvements to the editing experience - including a brand new layout manager which allows for drag/drop page development and configuration - and extensive new programming capabilities, including the powerful Mura ORM and Mura.js frameworks for rapid customization and application building. 

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Mura CMS 7: A Quick Guide to Changes in This Version

Mura CMS version 7 includes new front-end options along with a full redesign of the admin screens, and many items have been moved and/or renamed. Here's a quick guide to help you get reoriented. 

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Mura CMS 7: New Display Object Conventions

Display objects have been modified heavily in Mura CMS 7.0. They're easier to manage, and more powerful and extensible than before. Here's a quick guide to what's new (look for full documenation on this coming soon). 

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Tips for Creating Content at Each Stage of the Buying Journey
Tips for Creating Content at Each Stage of the Buying Journey

When creating relevant, content-driven experiences one of the important steps is mapping—and creating—content for these experiences.

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Cards Against Humanity & Content Personalization: (Un)Intelligent content?
Cards Against Humanity & Content Personalization: (Un)Intelligent content?

Play Cards Against Humanity a few times, and you quickly find out that there are a few cards you can count on to get a reaction every time—and a few duds. Surprisingly, it shares an M.O. with what some are calling an integral part of Content Marketing’s future: Intelligent Content.

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