Christine Ballisty breakdowns her seven keys to finding Flow—and doubling productivity.
Steve Withington takes a walk through Mura's new global approach to theme development and the subtle-yet-important changes introduced in Mura 7.1, along with useful tips for upgrading from previous versions. Significant measures have been taken to further Mura's flexibility and embrace the separation of design and content.
Ad-blocking software has never been more in vogue, helping millions of consumers avoid disruptive marketing on a daily basis. Odds are that you might even rely on the software yourself. Given this trend of tuning out intrusive ads (which shouldn't surprise anyone at this point), why do so many marketers insist on interruption as a tactic? Full-screen modal windows, this generation's version of annoying pop-ups, somehow remain quite popular on the internet.
While interruptive tactics can be effective, marketers must first weigh short-term benefits with long-term costs. Full-screen overlays, modal windows, and interstitials may be highly visible, but they can damage the overall user experience and leave a bad taste in visitors’ mouths. These modern pop-ups are simply a new breed of interruptive marketing that prioritizes business needs over the experience we’re creating.
Do you have clothes in your closet that you've just never worn? For a lot of companies, that t-shirt with the tags still on it is a lot like some of their marketing technology - purchased with the best intentions but never used.
Content Personalization has become a hot topic and many organizations are worried about missing a great opportunity to connect with their audiences and customers by not knowing where to start.
Programming is far more art than science, more creative than arithmetic. It requires inventiveness, problem-solving, imagination and persistence. Because of that, it is very, very easy to become distracted. The solution is a time-tested combination of personal hacks for confronting your fears, allowing room for the unknown, and getting creative with ways to make incremental progress towards your goals.
Sure, a form collects data, it might actually be doing some cool things behind the scenes like sending email and storing the results in a way that lets you browse through them, but make no mistake, a form is not an application, it is just a form.
Join David Hurley to learn how marketing automation can be used to personalize campaigns, plus, four other marketing automation superpowers.
While storytelling is uniquely effective for any kind of corporate messaging, not all stories are the same. What goes into a winning business story? According to noted business speaker Park Howell, a winning story, whether for brands, marketers, website developers or anyone else, should follow the hero’s journey tropes for mass success.
Designing a website requires more than a consideration of aesthetic principles. Between the growing complexity of brand storytelling and the role websites play in driving these content experiences, UX design has never been more important in making sure your content can do its job.
In order for businesses to continue to provide customers and prospects with the right content, via the right channel at the right time, they will need to embrace CaaS.