In Flow

Insights and inspiration to get you into your work – and more meaning out of your work life.

Featured Articles

Going Headless with Mura
For Developers

Going Headless with Mura

The future is here. The concepts of Headless CMS, and Content as a Service (CaaS), have moved from optional to imperative. Predicting where your users will access your content, be it mobile, a website, chat, voice (or whatever comes next), will become increasingly important, requiring you to come to the party prepared, solution in hand.

By Grant Shepert
Personalization Is The Future Of Content Marketing
For Marketers

Personalization Is The Future Of Content Marketing

Personalization is about targeting content that is tailored to individuals based on their needs and interests. Why is this important? With the flood of content people are exposed to every day, they will only read what is relevant and valuable to them. The rest will just get ignored.

By Michael Brenner

More from In Flow

Creating Flow for Teams
For Developers For Marketers
Creating Flow for Teams

Christine Ballisty breakdowns her seven keys to finding Flow—and doubling productivity.

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How to Make Your Marketing Reflect Your Good Intentions
For Marketers
How to Make Your Marketing Reflect Your Good Intentions

Ad-blocking software has never been more in vogue, helping millions of consumers avoid disruptive marketing on a daily basis. Odds are that you might even rely on the software yourself. Given this trend of tuning out intrusive ads (which shouldn't surprise anyone at this point), why do so many marketers insist on interruption as a tactic? Full-screen modal windows, this generation's version of annoying pop-ups, somehow remain quite popular on the internet.

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Customer, Interrupted: Second-Guessing Digital Marketing's Most Effective Tactic
Customer, Interrupted: Second-Guessing Digital Marketing's Most Effective Tactic

While interruptive tactics can be effective, marketers must first weigh short-term benefits with long-term costs. Full-screen overlays, modal windows, and interstitials may be highly visible, but they can damage the overall user experience and leave a bad taste in visitors’ mouths. These modern pop-ups are simply a new breed of interruptive marketing that prioritizes business needs over the experience we’re creating.

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Surviving Your Next MarTech Implementation
Surviving Your Next MarTech Implementation

Do you have clothes in your closet that you've just never worn? For a lot of companies, that t-shirt with the tags still on it is a lot like some of their marketing technology - purchased with the best intentions but never used.

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Accelerating the Customer Journey with Content Personalization
For Marketers
Accelerating the Customer Journey with Content Personalization

Content Personalization has become a hot topic and many organizations are worried about missing a great opportunity to connect with their audiences and customers by not knowing where to start.

 

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Procrastination is Fear

Programming is far more art than science, more creative than arithmetic. It requires inventiveness, problem-solving, imagination and persistence. Because of that, it is very, very easy to become distracted. The solution is a time-tested combination of personal hacks for confronting your fears, allowing room for the unknown, and getting creative with ways to make incremental progress towards your goals.

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Forms: When Are They Applications?
Forms: When Are They Applications?

Sure, a form collects data, it might actually be doing some cool things behind the scenes like sending email and storing the results in a way that lets you browse through them, but make no mistake, a form is not an application, it is just a form.

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Personalization and Four Other Marketing Automation Superpowers
Personalization and Four Other Marketing Automation Superpowers

Join David Hurley to learn how marketing automation can be used to personalize campaigns, plus, four other marketing automation superpowers.

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Storytelling: How Anyone Can Effectively Tell Their Own Story and Cut Through the Noise

While storytelling is uniquely effective for any kind of corporate messaging, not all stories are the same. What goes into a winning business story? According to noted business speaker Park Howell, a winning story, whether for brands, marketers, website developers or anyone else, should follow the hero’s journey tropes for mass success.

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Is Your Website Architecture Telling the Same Story as Your Content?
Is Your Website Architecture Telling the Same Story as Your Content?

Designing a website requires more than a consideration of aesthetic principles. Between the growing complexity of brand storytelling and the role websites play in driving these content experiences, UX design has never been more important in making sure your content can do its job.

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Content as a Service Is the Next Evolution for Marketing
Content as a Service Is the Next Evolution for Marketing

In order for businesses to continue to provide customers and prospects with the right content, via the right channel at the right time, they will need to embrace CaaS.

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Speed Matters: Maximizing Your Mura Cache

Caching is all about maximizing performance. Of your server, your website, of the user experience, not to mention SEO. Speed matters. Fortunately, you have several good options to make sure your Mura site is screaming fast.

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