In Flow

Insights and inspiration to get you into your work – and more meaning out of your work life.

Featured Articles

Going Headless with Mura
For Developers

Going Headless with Mura

The future is here. The concepts of Headless CMS, and Content as a Service (CaaS), have moved from optional to imperative. Predicting where your users will access your content, be it mobile, a website, chat, voice (or whatever comes next), will become increasingly important, requiring you to come to the party prepared, solution in hand.

By Grant Shepert
Personalization Is The Future Of Content Marketing
For Marketers

Personalization Is The Future Of Content Marketing

Personalization is about targeting content that is tailored to individuals based on their needs and interests. Why is this important? With the flood of content people are exposed to every day, they will only read what is relevant and valuable to them. The rest will just get ignored.

By Michael Brenner

More from In Flow

Cards Against Humanity & Content Personalization: Telling Your Story
Cards Against Humanity & Content Personalization: Telling Your Story

In an age where relevance is not only desired, but expected, we can’t underestimate the value and opportunity this dance with the customer creates. What’s interesting and unexpected, is how this dance becomes a conversation in which your response begins to tell your own story, even while you learn your customer’s.

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Creating Complex Nurtures in Marketo
Creating Complex Nurtures in Marketo

Not all Nurture Streams in Marketo need to behave the same way. Learn how we used Marketo to create an advanced nurture campaign to convey a rather complex idea to our leads.

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Connecting Content Marketing Experiences [Infographic]
Connecting Content Marketing Experiences [Infographic]

Marketers have their fair share of challenges these days, but delivering relevant content experiences doesn't have to be one of them. Learn what it means to Connect Content Marketing Experiences and how it enables building rich customer profiles and the opportunity to deliver increasingly relevant content experiences. 

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Mura Basics: Debugging and Reporting Errors

In any development cycle there is a certain amount of trial and error. Even the most experienced developers make incorrect assumptions, forget crucial elements, or type too quickly. Anyone doing web development or editing code is bound to run into obstacles sooner than later, with error messages that may be both frequent and somewhat cryptic. Understanding and becoming familiar with the contents of these on-screen errors is one of the best ways to boost confidence and limit frustration.

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Three Words for Peace of Mind: Backup, Backup, Backup

Utilizing a reliable system and getting to know Mura’s built in features will provide a stable cornerstone of operations for any creative team. Time spent explaining to clients, looking for past copies of files or data and scrambling for solutions can sap the life out of a development cycle and cause unacceptable down time in a live environment. A solid foundation and workflow are well worth having from day one.

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Cards Against Humanity & Creating Content Experiences: Know Your Audience
Cards Against Humanity & Creating Content Experiences: Know Your Audience

In CAH, players tend to gravitate toward the most offensive pairings they can find in order to elicit the biggest response. Sure, this usually works great the first few times around, but as the game progresses, we learn more about each player—both by what cards resonate with them and by which cards they play. Once you learn that, you realize that if you want to win, you need a strategy to tailor your pairings for the wry, unassuming type as well as the bold guy with bravado.

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Mura CMS Training: Meet the Trainer

Blue River will be hosting a complete series of Mura CMS Training sessions during the first week of November, 2015 in Sacramento, California. In this article we ask our lead trainer, Steve Withington, about his experience and insight as a Mura training provider.

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Mura Plugins Boot Camp: Day 6 - Frameworks

In my previous blog posts on plugin development, I've reviewed the basic building blocks of a Mura CMS plugin. While this model is fine for building smaller plugins, there may come a time when you want to build something more substantial. In those cases, you would be well advised to look at using a development framework.

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Mura Basics: Cross-Site Scripting (XSS) Protection

One of the most common vulnerabilities in any web application is found in its html forms. Mura CMS provides a strong layer of cross-site-scripting protection for all form elements, leveraging the tag filtering methods found in Portcullis.cfc to remove any apparent HTML or other scripted code within the values submitted in a form.

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Connecting Content Marketing Experiences
Connecting Content Marketing Experiences

“It’s getting tough out there.” So begins “Connecting Content Marketing Experiences: Three Keys to more connected and aligned technology and marketing agendas.” Author Robert Rose (Digital Clarity Group, Content Marketing Institute) is commenting on a particularly sticky challenge marketers face.

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Marketers Avoid Calamity: What Cards Against Humanity Can Teach Us About  Content Personalization
Marketers Avoid Calamity: What Cards Against Humanity Can Teach Us About Content Personalization

In the spirit of Cards Against Humanity, we’ve created our own expansion pack, “Marketers Avoid Calamity.” A mashup of digital marketing references and jargon, the pack is designed to mix in with the original game to create some, ahem, interesting content experiences.

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Mura CMS Training November 2 - 6 in Sacramento

Blue River will be hosting a complete series of Mura CMS Training sessions during the first week of November, 2015 near their headquarters in Sacramento, California. Whether seeking to enhance your existing knowledge of the Mura framework, or looking for a solid start with the platform in general, there’s no better way to increase your understanding and confidence when working with Mura CMS

Learn More