Marketing Automation is great for users who enter your database via online methods such as landing pages or email, but what about people you meet in person?
When starting a new Mura project, or getting started with Mura in general, deploying a site bundle is a great first step. A Mura CMS site bundle can be created from any existing site (see Part 1: Create a Bundle), and contains all of the files and data needed to completely replicate the source site, including all of the pages, plugins, site members, theme files, images and other assets.
One of Mura's most robust features is the automated "Site Bundle" system. A Mura site bundle is a specially-formatted .zip file with a collection of content and file assets used to duplicate an entire Mura CMS site. A site created from a site bundle includes all of the content and design aspects of the original, including all pages, theme files and other assets, with settings to control what actually gets imported when the bundle is deployed.
At its most sophisticated, intelligent content adapts according to what it “knows” (hence the termintelligent) about the person on the receiving end. Or should we say the persona? The Content Marketing Institute's Marcia Riefer-Johnston examines the apparent contradiction between "personalization" and "persona-ization."
So far in this series, we've taken a look at the basics in Mura CMS plugin development. Before we move on, we should take a moment to talk about a very important aspect of developing your plugin: security.
Mura CMS provides a number of solutions for handling and displaying photos on any page. In addition to robust cropping and resizing options for associated images and dynamic photo galleries, version 6.2 provides an enhanced set of tools for images placed directly in the primary page content using CKeditor.
Email marketing has historically been one of the most effective methods of digital marketing. But what do we do when email fails? How do we ensure our leads are seeing relevant content on our websites even when they aren't opening our emails?
The easiest way for plugins to display content in a Mura CMS site is by using display objects, widgets you can place on a page, even multiple times. What's even better is that you can configure each instance through what we call configurators.
We all know what it’s like to get that spark of an idea. We feel inspired and ready to take on the world with our blog post. The bones of the idea are there, but to make sure we’re credible, we need to see if the facts and figures back up our claims. With research, we can feel solid about the questions we’re asking and what we have to say in response.
Further enhancing the content management experience in Mura 6.2, the rich text editor in Mura CMS is now equipped with the versatile oEmbed plugin for CKeditor. Allowing for automatic insertion and format-specific display of videos, images or other third party media, oEmbed provides a fast and reliable option for embedding content from a long list of supported sites into any Mura CMS page.
Another useful addition to the Mura CMS 6.2 feature set is the robust and elegant Leaflet Maps plugin for CKeditor. Replacing the GMap plugin in the Mura 6.2 content editor toolbar, Leaflet creates a customizable map display with an array of visual backgrounds, on any Mura page.