In Flow

Insights and inspiration to get you into your work – and more meaning out of your work life.

Featured Articles

Going Headless with Mura
For Developers

Going Headless with Mura

The future is here. The concepts of Headless CMS, and Content as a Service (CaaS), have moved from optional to imperative. Predicting where your users will access your content, be it mobile, a website, chat, voice (or whatever comes next), will become increasingly important, requiring you to come to the party prepared, solution in hand.

By Grant Shepert
Personalization Is The Future Of Content Marketing
For Marketers

Personalization Is The Future Of Content Marketing

Personalization is about targeting content that is tailored to individuals based on their needs and interests. Why is this important? With the flood of content people are exposed to every day, they will only read what is relevant and valuable to them. The rest will just get ignored.

By Michael Brenner

More from In Flow

Measuring Video Engagement with Wistia and Marketo
Measuring Video Engagement with Wistia and Marketo

As video marketing becomes more and more important, marketers need to look beyond the play count and access more detailed analytic data on users' activity to see not only who's watching these videos, but which parts they watched or which they skipped over completely.

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Envato's Most Wanted - Mura CMS Themes

Looking to create some new themes for Mura CMS? Envato has just launched a new campaign with a whopping $10,000 bounty for new Mura CMS themes on Theme Forest. 

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Fine Tuning Buyer Personas
Fine Tuning Buyer Personas

Justin Gray from LeadMD shares with us why user behavior doesn't necessarily dictate the buying potential of that lead. 

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Fast and Easy Form Security with Google ReCaptcha

With Google reCAPTCHA on board, Mura CMS adds yet another simple and powerful security feature. Forms in Mura 6.2 are instantly protected from automated submissions and other suspicious activity without being unfriendly to real users.

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Long-Term Nurturing, User-Generated Content and Wine
Long-Term Nurturing, User-Generated Content and Wine

When an industry gets caught in an economic downturn, it can be a challenge to not only generate leads, but to nurture them as well. For marketer Bridget Kulla of James Hardie Industries, it meant pivoting from B2B to B2C and going beyond digital to weather the housing market crash of 2008.

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Exporting and Importing Class Extensions and Extended Attributes [Video]

One of the more robust back-end enhancements in Mura CMS version 6.2 is the Export and Import Class Extensions feature set, which has automated the process of transferring Class Extensions and Extended Attributes from one Mura site to another. In this video demonstration, we take a look at the overall Class Extension management system in Mura, with a few basic examples of these features put to use.

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Video Marketing & the Buyer Journey
Video Marketing & the Buyer Journey

In the first of 3 interviews from Marketo Summit, Michael Litt shares with us some proven metrics on how you can use video to add more value to potential customers throughout their buying journey.

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Exporting and Importing Content with Mura CMS [Video]

In this 10 minute video demonstration, we explore one of the most versatile new features in Mura CMS 6.2, transferring content from one Mura site to another using the new new Export Content and Import Content options in the Mura CMS site manager.

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Mura Plugins Boot Camp: Day 1 - Plugin Basics

Mura Plugins are one of the most convenient, effective ways of building custom functionality into Mura CMS. Plugins can range from the small and innocuous, such as something that creates a Bundle on a daily basis, to large applications that add complex new sets of custom functionality such as eCommerce, forums and the like.

This series will start by examining the most basic forms of plugins and build progressively towards the complex, eventually including topics like MuraORM, the remote API, Bundling, security and versioning.

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Mura ORM Boot Camp: Part 1

Mura ORM is an Object Relational Mapping tool that allows developers to quickly develop Mura-aware components (or objects, in developer-speak). In this multi-day bootcamp, we are going to examine what Mura ORM is, what you can accomplish with it, and some practical ways you can use it to speed your Mura plugin and extension development.

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Importing and Using Custom Class Extensions and Extended Attributes

With the addition of the new export and import features for extended attributes and custom class extensions in Mura 6.2, recreating or editing custom content data structures is easier than ever. Exported subtype and attribute definitions are easily imported into any other Mura site, or edited and reimported to extend existing functionality. 

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Creating and Exporting Custom Class Extensions

Mura 6.2 introduces new export and import features for class extensions and extended attributes, automating the process of duplicating and reusing custom content subtype and attribute definitions. Updates to the Class Extension interface include automated XML generation and options for downloading and uploading dynamically-generated .xml files to export and import custom content subtypes and attribute definitions.

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