In Flow

Insights and inspiration to get you into your work – and more meaning out of your work life.

Featured Articles

Going Headless with Mura
For Developers

Going Headless with Mura

The future is here. The concepts of Headless CMS, and Content as a Service (CaaS), have moved from optional to imperative. Predicting where your users will access your content, be it mobile, a website, chat, voice (or whatever comes next), will become increasingly important, requiring you to come to the party prepared, solution in hand.

By Grant Shepert
Personalization Is The Future Of Content Marketing
For Marketers

Personalization Is The Future Of Content Marketing

Personalization is about targeting content that is tailored to individuals based on their needs and interests. Why is this important? With the flood of content people are exposed to every day, they will only read what is relevant and valuable to them. The rest will just get ignored.

By Michael Brenner

More from In Flow

Importing and Using Custom Class Extensions and Extended Attributes

With the addition of the new export and import features for extended attributes and custom class extensions in Mura 6.2, recreating or editing custom content data structures is easier than ever. Exported subtype and attribute definitions are easily imported into any other Mura site, or edited and reimported to extend existing functionality. 

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Creating and Exporting Custom Class Extensions

Mura 6.2 introduces new export and import features for class extensions and extended attributes, automating the process of duplicating and reusing custom content subtype and attribute definitions. Updates to the Class Extension interface include automated XML generation and options for downloading and uploading dynamically-generated .xml files to export and import custom content subtypes and attribute definitions.

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5 Ways to Better Measure Site Engagement
5 Ways to Better Measure Site Engagement

Page views, and bounce rates tell only half the story. Here are some tips on the additional data you should be capturing to give you more insight into what your users actually do once they're on the page.

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Importing Content in Mura 6.2

With the addition of the new Export Content and Import Content features, copying content from one Mura site to another, even a site in a separate Mura instance altogether, requires only a few quick operations inside the familiar Site Manager interface. Exported content can be imported as the child elements of any content item, allowing for versatile duplication options even within the same Mura site.

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New Export Content feature in Mura 6.2

Among the most anticipated features in Mura CMS 6.2 are the new Export Content and Import Content options, allowing for rapid automated transfer of any Mura content from one site to another, even across separate Mura installations. 

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Personalization vs Persona-ization
Personalization vs Persona-ization

Personalization and the use of personas have both been hot topics for awhile now. Some argue that using personas just isn’t personal enough, while others argue that personalization doesn’t scale. But which is it?

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How to Develop Personas to Drive Content Personalization
How to Develop Personas to Drive Content Personalization

There’s a lot of talk out there about personalizing content and having “one-to-one” conversations with buyers. And while personalization can yield some great benefits, it’s difficult to scale, with marketers citing the ability “to personalize every single customer interaction with relevant data and offers” as their biggest challenge according to Forrester. There's an easier way.

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Turn Your Employees into Successful Content Creators
Turn Your Employees into Successful Content Creators

Useful advice on how to get your employees to generate great content and how to avoid common issues along the way.

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Announcing release of Mura CMS 6.2

We're happy to announce the immediate availability of Mura CMS version 6.2 for download and upgrade. Mura CMS 6.2 has some great new features including tons of improvements, key security enhancements and bugfixes. All Mura CMS users are encouraged to upgrade soon. 

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Help Get Mura CMS Packaged by Bitnami

Bitnami radically simplifies the installation and deployment of open source web applications to make them more accessible. With Mura CMS on Bitnami, installation and deployment of Mura CMS will be easier than ever.

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Mura CMS v6.2 preview release now available

Mura CMS 6.2 is ready to download and test - there a lots of great new features, and some significant improvements to existing features and processes.

Some highlights of 6.2 include new import/export features for content sections, new calendar UI, security improvements, and much (much!) more.

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New Mura CMS category at Theme Forest!

Theme Forest (www.themeforest.com), the world's leading marketplace for premium themes has just added a Mura CMS category - making us one of just a few select CMSs to have a category of its own.  

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