In Flow

Insights and inspiration to get you into your work – and more meaning out of your work life.

Featured Articles

Going Headless with Mura
For Developers

Going Headless with Mura

The future is here. The concepts of Headless CMS, and Content as a Service (CaaS), have moved from optional to imperative. Predicting where your users will access your content, be it mobile, a website, chat, voice (or whatever comes next), will become increasingly important, requiring you to come to the party prepared, solution in hand.

By Grant Shepert
Personalization Is The Future Of Content Marketing
For Marketers

Personalization Is The Future Of Content Marketing

Personalization is about targeting content that is tailored to individuals based on their needs and interests. Why is this important? With the flood of content people are exposed to every day, they will only read what is relevant and valuable to them. The rest will just get ignored.

By Michael Brenner

More from In Flow

Is Your Website Architecture Telling the Same Story as Your Content?
Is Your Website Architecture Telling the Same Story as Your Content?

Designing a website requires more than a consideration of aesthetic principles. Between the growing complexity of brand storytelling and the role websites play in driving these content experiences, UX design has never been more important in making sure your content can do its job.

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Content as a Service Is the Next Evolution for Marketing
Content as a Service Is the Next Evolution for Marketing

In order for businesses to continue to provide customers and prospects with the right content, via the right channel at the right time, they will need to embrace CaaS.

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Speed Matters: Maximizing Your Mura Cache

Caching is all about maximizing performance. Of your server, your website, of the user experience, not to mention SEO. Speed matters. Fortunately, you have several good options to make sure your Mura site is screaming fast.

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Three Simple Steps to Bring Content Personalization to Life
Three Simple Steps to Bring Content Personalization to Life

Content personalization has been talked about a lot lately. With so much content being created every day, content personalization is one of the most effective ways to help brands stand out from the crowd and get their target audience’s attention. The best marketers are delivering the right content to the right customer at the right time. But this is easier said than done.

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Storytelling: Communication Hack for Our Noisy World or Marketing B.S.?

As the masses have become the media, it’s increasingly difficult for brands and individuals to cut through the noise. So what’s the antidote? According to noted business storyteller and author Park Howell, it’s the anecdote. By using our natural proclivity for storytelling, anyone can more effectively get their message across and be more effective in marketing, web development or anything else.

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Now Available: Immutable Mura 7.1

The release of Mura 7.1 is the fruition of a vision for Mura as a modern platform that not only provides a way to effectively create and manage the digital experience, but  one that helps developers thrive.

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Why Always-On Doesn't Cut It Anymore
Why Always-On Doesn't Cut It Anymore

We are drowning. From ads to content marketing and everything in between, we are drowning in a sea of branded messaging that is almost impossible to keep up with. But why?

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Sorry, That's Not What Our System Says
Sorry, That's Not What Our System Says

The next time you're tempted to overlook the small details of whatever you're working on – whether that's a technology for a digital interaction or something as simple as a well-thought-out meeting agenda, remember this: How you do the little things determines how you deliver the big things. No grand experience ever came from blowing off the details.

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Crafting a B2B Marketing Strategy with Flow in Mind
Crafting a B2B Marketing Strategy with Flow in Mind

I was first introduced to the concept of Flow as we reworked our brand story. The brainchild of psychologist Mihaly Csikszentmihalyi, flow is the engaged focus in an activity that brings an elevated level of enjoyment and fulfillment.

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The API-Led Path to Development Freedom

API-led development is a mindset and methodology which will make your projects more robust and reliable, reducing the friction of managing even the largest projects. We believe strongly in the concept of "Flow", of structuring your development in a way that maximizes your performance while minimizing the distractions and worry of failure that inevitably arise. API-led development is an important step in achieving it.

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How to Live by Your Unique Value Proposition
How to Live by Your Unique Value Proposition

Creating a brand story and Unique Value Proposition isn't easy. But it's imperative if you don't want to fall into the "low cost leader" category of commoditization.

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Evolve Your Game: Following the Leaders

API-led development is a mindset that takes control away from the application and hands it back to the developer. It used to be that the application defined the bulk of the requirements. UI, platform, migration, future-proofing, deployment and lifecycle. By thinking API-first, a lot of that simply goes away.

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