Designing a website requires more than a consideration of aesthetic principles. Between the growing complexity of brand storytelling and the role websites play in driving these content experiences, UX design has never been more important in making sure your content can do its job.
In order for businesses to continue to provide customers and prospects with the right content, via the right channel at the right time, they will need to embrace CaaS.
Caching is all about maximizing performance. Of your server, your website, of the user experience, not to mention SEO. Speed matters. Fortunately, you have several good options to make sure your Mura site is screaming fast.
Content personalization has been talked about a lot lately. With so much content being created every day, content personalization is one of the most effective ways to help brands stand out from the crowd and get their target audience’s attention. The best marketers are delivering the right content to the right customer at the right time. But this is easier said than done.
As the masses have become the media, it’s increasingly difficult for brands and individuals to cut through the noise. So what’s the antidote? According to noted business storyteller and author Park Howell, it’s the anecdote. By using our natural proclivity for storytelling, anyone can more effectively get their message across and be more effective in marketing, web development or anything else.
The release of Mura 7.1 is the fruition of a vision for Mura as a modern platform that not only provides a way to effectively create and manage the digital experience, but one that helps developers thrive.
We are drowning. From ads to content marketing and everything in between, we are drowning in a sea of branded messaging that is almost impossible to keep up with. But why?
The next time you're tempted to overlook the small details of whatever you're working on – whether that's a technology for a digital interaction or something as simple as a well-thought-out meeting agenda, remember this: How you do the little things determines how you deliver the big things. No grand experience ever came from blowing off the details.
I was first introduced to the concept of Flow as we reworked our brand story. The brainchild of psychologist Mihaly Csikszentmihalyi, flow is the engaged focus in an activity that brings an elevated level of enjoyment and fulfillment.
API-led development is a mindset and methodology which will make your projects more robust and reliable, reducing the friction of managing even the largest projects. We believe strongly in the concept of "Flow", of structuring your development in a way that maximizes your performance while minimizing the distractions and worry of failure that inevitably arise. API-led development is an important step in achieving it.
Creating a brand story and Unique Value Proposition isn't easy. But it's imperative if you don't want to fall into the "low cost leader" category of commoditization.
API-led development is a mindset that takes control away from the application and hands it back to the developer. It used to be that the application defined the bulk of the requirements. UI, platform, migration, future-proofing, deployment and lifecycle. By thinking API-first, a lot of that simply goes away.