Getting your content marketing analysis right isn’t just about finding out how successful your strategy is and validating it to stakeholders. It’s the only way you’ll be able to make your content marketing strategy better and use it for achieving business goals.
In this post, we explain what the GDPR is, how it impacts you, what implications it might present for doing business in the United States, as well as the Eurozone, and how Mura will help you maintain compliance.
Data visualizations that don't communicate a larger story don't succeed. While data lends authenticity to a story, when the story is overwhelmed by it, and context takes a back seat, you run the risk of completely losing your audience. Jon Gatrell from Pragmatic Marketing explores the steps to balance your data, design, and messaging.
Once we understand what influences how people make decisions, we can look at how they rationalize the decisions they end up making. By understanding the interconnected and constantly shifting decision-making framework buyers use, it makes it easier to get our heads around how 21st-century customers make choices with their money.
Managing a multilingual website can be daunting, with challenges in maintaining the website, streamlining the translation of content, and dealing with the long-term requirements associated with these tasks. In this webinar, host Grant Shepert will demonstrate the ways those problems are handled by the Mura Translations plugin.
As marketers adapt their strategies to enhance personalization efforts to a human level, an ongoing challenge is to scale that personalization to stay consistent through multiple channels.
MuraCon is the only conference dedicated to the Mura platform. Muracon 2018 was held at the Sheraton Grand in downtown Sacramento, on April 5 & 6, preceded by a sold out day of pre-conference training.
With the rise of the Internet, consumers today have access to gazillions of information pieces. It is the dialogue between consumers and companies which is critical to the practice of creatin