In Flow

Insights and inspiration to get you into your work – and more meaning out of your work life.

Featured Articles

Going Headless with Mura
For Developers

Going Headless with Mura

The future is here. The concepts of Headless CMS, and Content as a Service (CaaS), have moved from optional to imperative. Predicting where your users will access your content, be it mobile, a website, chat, voice (or whatever comes next), will become increasingly important, requiring you to come to the party prepared, solution in hand.

By Grant Shepert
Personalization Is The Future Of Content Marketing
For Marketers

Personalization Is The Future Of Content Marketing

Personalization is about targeting content that is tailored to individuals based on their needs and interests. Why is this important? With the flood of content people are exposed to every day, they will only read what is relevant and valuable to them. The rest will just get ignored.

By Michael Brenner

More from In Flow

How to Measure Content Marketing to Reach Your Goals
How to Measure Content Marketing to Reach Your Goals

Getting your content marketing analysis right isn’t just about finding out how successful your strategy is and validating it to stakeholders. It’s the only way you’ll be able to make your content marketing strategy better and use it for achieving business goals.

Learn More
Preparing for GDPR with Mura

In this post, we explain what the GDPR is, how it impacts you, what implications it might present for doing business in the United States, as well as the Eurozone, and how Mura will help you maintain compliance.

Learn More
How to Use Data to Tell a Stronger Story
How to Use Data to Tell a Stronger Story

Data visualizations that don't communicate a larger story don't succeed. While data lends authenticity to a story, when the story is overwhelmed by it, and context takes a back seat, you run the risk of completely losing your audience. Jon Gatrell from Pragmatic Marketing explores the steps to balance your data, design, and messaging.

Learn More
Understanding How, When and Why Customers Buy
Understanding How, When and Why Customers Buy

Once we understand what influences how people make decisions, we can look at how they rationalize the decisions they end up making. By understanding the interconnected and constantly shifting decision-making framework buyers use, it makes it easier to get our heads around how 21st-century customers make choices with their money.

Learn More
[Webinar] Mura Translations: Finding Flow in Localization

Managing a multilingual website can be daunting, with challenges in maintaining the website, streamlining the translation of content, and dealing with the long-term requirements associated with these tasks. In this webinar, host Grant Shepert will demonstrate the ways those problems are handled by the Mura Translations plugin.

Learn More
Effective Personalization Emerging as a Top Priority as B2B Brands Look to Keep Pace on Creating Relevant, Contextual Buyer Experiences

As marketers adapt their strategies to enhance personalization efforts to a human level, an ongoing challenge is to scale that personalization to stay consistent through multiple channels.

Learn More
MuraCon 2018 Conference in Review

MuraCon is the only conference dedicated to the Mura platform. Muracon 2018 was held at the Sheraton Grand in downtown Sacramento, on April 5 & 6, preceded by a sold out day of pre-conference training.

Learn More
Content Personalization Instead of Promotion
Content Personalization Instead of Promotion

With the rise of the Internet, consumers today have access to gazillions of information pieces. It is the dialogue between consumers and companies which is critical to the practice of creatin

Learn More