In Flow

Insights and inspiration to get you into your work – and more meaning out of your work life.

Featured Articles

Going Headless with Mura
For Developers

Going Headless with Mura

The future is here. The concepts of Headless CMS, and Content as a Service (CaaS), have moved from optional to imperative. Predicting where your users will access your content, be it mobile, a website, chat, voice (or whatever comes next), will become increasingly important, requiring you to come to the party prepared, solution in hand.

By Grant Shepert
Personalization Is The Future Of Content Marketing
For Marketers

Personalization Is The Future Of Content Marketing

Personalization is about targeting content that is tailored to individuals based on their needs and interests. Why is this important? With the flood of content people are exposed to every day, they will only read what is relevant and valuable to them. The rest will just get ignored.

By Michael Brenner

More from In Flow

[Podcast] The Docker Revolution for Faster Development & Simplified DevOps

Docker Captain and MuraCon 2018 keynote speaker Bret Fisher joins host Michaela Light on the CF Alive! podcast to talk about the ways that Docker containers have revolutionized much of how we build, ship, and run software, and the key benefits for choosing to deploy applications on the Docker toolset.

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Learn The Facebook Ads Two-Step For B2B Lead Generation
Learn The Facebook Ads Two-Step For B2B Lead Generation

When it comes to lead generation with Facebook ads, your digital content plays a much bigger role than with AdWords or traditional display ads.

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[Webinar] Storytelling: Digital's Most Disruptive Hack

Wise business executives, content marketers, developers, and programmers understand that clarity is king in every aspect of their digital careers. And they use story to hack through the clutter, rise above the noise and be heard. Join Park Howell from the Business of Story in this webinar that will show why storytelling is much more than a marketing buzzword. Learn how to use this critical human skill to cut through the digital noise with your code, content and career.

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How Storytelling Soft Skills Can Create Better User Experiences in Technical Careers

Business storytelling in the digital world is like programming code: The cleaner it is the better the user experience. Park Howell from The Business of Story explains why the power of person-to-person communication is much more than a “soft skill”.

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How Storytelling Soft Skills Can Create Better User Experiences in Technical Careers

Business storytelling in the digital world is like programming code: The cleaner it is the better the user experience. Park Howell from The Business of Story explains why the power of person-to-person communication is much more than a “soft skill”.

Learn More
Contextually-Aware Content Amps Up the Online Experience
Contextually-Aware Content Amps Up the Online Experience

Contextually aware content can enrich online experiences by anticipating user needs, but it also demands that users have a firm grasp of the customer journey and information architecture already in place.

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Contain yourself ? literally. You can't avoid Docker, K8s for long

Do you remember those guys that invented virtualization, founded a company, got rich and lived happily ever after, remembered fondly by all? Well, that’s almost the story of VMware. But we might see a different story with some of the people behind Docker.

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MarTech Survival Guide at MuraCon 2018

Join Peg Miller as she teaches you how to ask the right questions of your vendor to make better MarTech decisions, identifying common pitfalls and how to avoid them, at MuraCon 2018 in Sacramento.

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[Webinar] Storytelling: Digital's Most Disruptive Hack

Wise business executives, content marketers, developers, and programmers understand that clarity is king in every aspect of their digital careers. And they use story to hack through the clutter, rise above the noise and be heard.

Join Park Howell from the Business of Story in this webinar that will show why storytelling is much more than a marketing buzzword. Learn how to use this critical human skill to cut through the digital noise with your code, content and career.

Learn More
Nine Things You Need to Know Before Buying Any Marketing Technology
Nine Things You Need to Know Before Buying Any Marketing Technology

While marketers are being charged with making technology decisions, we often lack the experience in evaluating technology and driving implementations, which can cause marketing technology implementations to fail.

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Conversations with MuraCon Keynote Speaker Bret Fisher

Bret Fisher is a widely-respected Docker authority, instructor and administrator with a deep knowledge of both the Docker platform and the underlying Docker story. As a prelude to Bret's keynote address and half-day workshop at MuraCon 2018, blueriver has facilitated a couple of quality conversations with the renowned Docker Captain.

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What Cards Against Humanity Can Teach Marketers About Content Personalization
What Cards Against Humanity Can Teach Marketers About Content Personalization

What can marketers learn from Cards Against Humanity and how can you apply those learnings to your content personalization strategy? Sean Schroeder explains.

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