In Flow

Insights and inspiration to get you into your work – and more meaning out of your work life.

Featured Articles

Going Headless with Mura
For Developers

Going Headless with Mura

The future is here. The concepts of Headless CMS, and Content as a Service (CaaS), have moved from optional to imperative. Predicting where your users will access your content, be it mobile, a website, chat, voice (or whatever comes next), will become increasingly important, requiring you to come to the party prepared, solution in hand.

By Grant Shepert
Personalization Is The Future Of Content Marketing
For Marketers

Personalization Is The Future Of Content Marketing

Personalization is about targeting content that is tailored to individuals based on their needs and interests. Why is this important? With the flood of content people are exposed to every day, they will only read what is relevant and valuable to them. The rest will just get ignored.

By Michael Brenner

More from In Flow

Designing Great Experiences for Your Audience and Your End-Users

When it comes to delivering online content, clarity is key. Even when every aspect of a page is built with good intentions, too much of a good thing can be just that. Emily Drumm from Global Cloud illustrates common UX problems from the end user's point of view, along with some surprisingly simple solutions for streamlining both design and the management of content.

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[Webinar] Mura.js and Vue.js: A Love Story

Learn how to utilize Mura.js and the Vue JavaScript framework to create an interactive site that "talks" to Mura's JSON API in this free, online webinar presented by blueriver.

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Docker First at MuraCon 2018 with Captain Bret Fisher

MuraCon 2018 is shaping up to be the best one yet. This year's conference, April 5-6 in Sacramento, will offer up another jam-packed roster of presenters and topics on two tracks, with a featured presentation by leading Docker authority Bret Fisher!

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Beyond Lead Generation: Developing an Audience
Beyond Lead Generation: Developing an Audience

Describing the value in an audience is one thing, but how can marketers obtain one in the first place? If existing marketing efforts aren’t making the grade, and data stores in place now are incomplete, then where do you begin? Marketing expert Robert Rose suggests using great content marketing experiences.

 

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Infinite Scrolling with Mura 7

In the age of asynchronous single-page applications and seemingly endless content bingeing, a seamless experience is increasingly crucial when attempting to keep an audience engaged. Whether perusing headlines, researching rock bands or scrolling social feeds, every click of a link or press of a button is an added point of friction in the user’s experience. Omitting these small actions helps eliminate distraction, creating Flow in the experience. In this video, South of Shasta’s Nolan Erck provides a step-by-step walk through a fully-functional starting point for any “scroll-to-load” need in Mura.

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Google Sitemaps Revisited

Of all the plugins in all the Mura instances, the Google Sitemaps plugin reigns supreme. The plugin has been around a long time, ever since Mura 5.2, and had changed little since then. Time, it seems, for a reboot.

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Mura Demystified: The JSON API, Getting Friendly with Feeds

Mura's JSON API provides a robust yet elegantly simple means for collecting, filtering and sorting content - complete with Mura's built-in permissions, pagination, and other familiar options - directly from the source, completely outside of the admin interface or other Mura UI. Grant provides some simple examples and useful resources for exploring and interacting with content feeds via the JSON API.

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4 Lessons to Help You Market like a Rock Star
4 Lessons to Help You Market like a Rock Star

Most creative individuals — whether we’re talking about rock stars, actors, or artists — don’t start with the audience in mind. Although they deliver content that appeals to widespread audiences, the creative process often begins as a personal journey.

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What's Up, Docs?

Mura CMS is currently at version 7.0, with a 7.1 release on the horizon. A lot has changed since the creation of the Version 6 documentation site, and the content at docs.getmura.com has been completely revamped to reflect those changes.

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Mura Demystified: The JSON API, Your Next Favorite Thing

The web is evolving fast towards a headless all-the-time-and-everywhere state of being, where content needs to be distributed easily and reliably to any number of known (and more often unknown) interfaces like web browsers, tablets, phones, shared-content peers and distribution networks, in a secure and easily digested format, rendered and.or unrendered. That's where we come in, via the JSON API. It's serious business.

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Want to Buy the Hot New iPhone X? Here Are 3 Product Messaging Lessons You've Probably Already Absorbed.
Want to Buy the Hot New iPhone X? Here Are 3 Product Messaging Lessons You've Probably Already Absorbed.

Even though Steve Jobs is gone, Apple remains a premier storyteller in tech. Not every company is ready to emulate this example, but Apple provides a shining example of how to transform product messaging into authentic conversations.

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Introducing the Immutable Mura 7.1

Mura has been moving towards a common goal since the beginning of the 6.0 branch: Immutable Infrastructure. It's a big technical concept, and a bit intimidating when looked at from on high. The fact is, you can finally achieve it without having to greatly adapt your current routines. Mura 7.1 the kind of application that will fit in with the modern infrastructure, and reduce the barriers between where you are and what you want to achieve.

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