In Flow

Insights and inspiration to get you into your work – and more meaning out of your work life.

Featured Articles

Going Headless with Mura
For Developers

Going Headless with Mura

The future is here. The concepts of Headless CMS, and Content as a Service (CaaS), have moved from optional to imperative. Predicting where your users will access your content, be it mobile, a website, chat, voice (or whatever comes next), will become increasingly important, requiring you to come to the party prepared, solution in hand.

By Grant Shepert
Personalization Is The Future Of Content Marketing
For Marketers

Personalization Is The Future Of Content Marketing

Personalization is about targeting content that is tailored to individuals based on their needs and interests. Why is this important? With the flood of content people are exposed to every day, they will only read what is relevant and valuable to them. The rest will just get ignored.

By Michael Brenner

More from In Flow

What Cards Against Humanity Can Teach Marketers About Content Personalization
What Cards Against Humanity Can Teach Marketers About Content Personalization

What can marketers learn from Cards Against Humanity and how can you apply those learnings to your content personalization strategy? Sean Schroeder explains.

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MuraCon Keynote Announced! Park Howell from the Business of Story
MuraCon Keynote Announced! Park Howell from the Business of Story

As this year's keynote speaker at MuraCon 2018, The Business of Story's Park Howell will show us how using the power of story to communicate what you make happen as a Wisdom Worker can advance your personal and professional missions further, faster.

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[Webinar] Interfacing with Humans: Communication Hacks to Boost Your Dev Career

Do you ever try talking to non-developers but only get blank states? For devs like you, it sometimes can feel like you speak a totally different language from everyone else in the enterprise.

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A Conversation with Robert Rose - Part 2
A Conversation with Robert Rose - Part 2

In this first half of this conversation between blueriver’s Sean Schroeder and the Content Marketing Institute’s Robert Rose, they overviewed the current fragmented marketing landscape. To help marketing teams make sense of the terrain, both are ready with sound advice and critical thinking in part two of this discussion.

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A Conversation with Robert Rose - Part 1
A Conversation with Robert Rose - Part 1

What does the future of marketing look like? No one has a crystal ball, but the rise of constant connectivity and an ever-growing list of channels is making marketers’ heads spin.

So what can marketers do to more effectively reach their target audiences in this increasingly fragmented landscape? To dive into the future of marketing, blueriver’s Sean Schroeder recently sat down with one of the foremost experts on the topic, Robert Rose of the Content Marketing Institute.

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MuraCon Keynote Announced! Park Howell from the Business of Story

As this year's keynote speaker at MuraCon 2018, The Business of Story's Park Howell will show us how using the power of story to communicate what you make happen as a Wisdom Worker can advance your personal and professional missions further, faster.

Learn More
Join Us for MuraCon 2018

Make plans now to attend MuraCon 2018, to be held April 4 - 6 in historic downtown Sacramento! The 2018 conference schedule is filling up fast with informative, insightful presentations from some of the industry's most talented Digital Experience experts and Mura Platform professionals, on two dedicated tracks spanning two full days.

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Demystified: Mura.js, Now and Then()

Integrate Mura-specific functionality with any page, CFML or otherwise, using the power of Mura.js. Invoke ORM objects, perform jQuery-like searches through the DOM, or chain a number of functions using then() for promises. Grant Shepert shows how in the latest Mura Demystified blog post.

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Designing Great Experiences for Your Audience and Your End-Users

When it comes to delivering online content, clarity is key. Even when every aspect of a page is built with good intentions, too much of a good thing can be just that. Emily Drumm from Global Cloud illustrates common UX problems from the end user's point of view, along with some surprisingly simple solutions for streamlining both design and the management of content.

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[Webinar] Mura.js and Vue.js: A Love Story

Learn how to utilize Mura.js and the Vue JavaScript framework to create an interactive site that "talks" to Mura's JSON API in this free, online webinar presented by blueriver.

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Docker First at MuraCon 2018 with Captain Bret Fisher

MuraCon 2018 is shaping up to be the best one yet. This year's conference, April 5-6 in Sacramento, will offer up another jam-packed roster of presenters and topics on two tracks, with a featured presentation by leading Docker authority Bret Fisher!

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Beyond Lead Generation: Developing an Audience
Beyond Lead Generation: Developing an Audience

Describing the value in an audience is one thing, but how can marketers obtain one in the first place? If existing marketing efforts aren’t making the grade, and data stores in place now are incomplete, then where do you begin? Marketing expert Robert Rose suggests using great content marketing experiences.

 

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