What does the future of marketing look like? No one has a crystal ball, but the rise of constant connectivity and an ever-growing list of channels is making marketers’ heads spin.
So what can marketers do to more effectively reach their target audiences in this increasingly fragmented landscape? To dive into the future of marketing, blueriver’s Sean Schroeder recently sat down with one of the foremost experts on the topic, Robert Rose of the Content Marketing Institute.
Integrate Mura-specific functionality with any page, CFML or otherwise, using the power of Mura.js. Invoke ORM objects, perform jQuery-like searches through the DOM, or chain a number of functions using then() for promises. Grant Shepert shows how in the latest Mura Demystified blog post.
When it comes to delivering online content, clarity is key. Even when every aspect of a page is built with good intentions, too much of a good thing can be just that. Emily Drumm from Global Cloud illustrates common UX problems from the end user's point of view, along with some surprisingly simple solutions for streamlining both design and the management of content.
MuraCon 2018 is shaping up to be the best one yet. This year's conference, April 5-6 in Sacramento, will offer up another jam-packed roster of presenters and topics on two tracks, with a featured presentation by leading Docker authority Bret Fisher!
Describing the value in an audience is one thing, but how can marketers obtain one in the first place? If existing marketing efforts aren’t making the grade, and data stores in place now are incomplete, then where do you begin? Marketing expert Robert Rose suggests using great content marketing experiences.
In the age of asynchronous single-page applications and seemingly endless content bingeing, a seamless experience is increasingly crucial when attempting to keep an audience engaged. Whether perusing headlines, researching rock bands or scrolling social feeds, every click of a link or press of a button is an added point of friction in the user’s experience. Omitting these small actions helps eliminate distraction, creating Flow in the experience. In this video, South of Shasta’s Nolan Erck provides a step-by-step walk through a fully-functional starting point for any “scroll-to-load” need in Mura.
Of all the plugins in all the Mura instances, the Google Sitemaps plugin reigns supreme. The plugin has been around a long time, ever since Mura 5.2, and had changed little since then. Time, it seems, for a reboot.
Mura's JSON API provides a robust yet elegantly simple means for collecting, filtering and sorting content - complete with Mura's built-in permissions, pagination, and other familiar options - directly from the source, completely outside of the admin interface or other Mura UI. Grant provides some simple examples and useful resources for exploring and interacting with content feeds via the JSON API.
Most creative individuals — whether we’re talking about rock stars, actors, or artists — don’t start with the audience in mind. Although they deliver content that appeals to widespread audiences, the creative process often begins as a personal journey.
Mura CMS is currently at version 7.0, with a 7.1 release on the horizon. A lot has changed since the creation of the Version 6 documentation site, and the content at docs.getmura.com has been completely revamped to reflect those changes.
The web is evolving fast towards a headless all-the-time-and-everywhere state of being, where content needs to be distributed easily and reliably to any number of known (and more often unknown) interfaces like web browsers, tablets, phones, shared-content peers and distribution networks, in a secure and easily digested format, rendered and.or unrendered. That's where we come in, via the JSON API. It's serious business.