In Flow

Insights and inspiration to get you into your work – and more meaning out of your work life.

Featured Articles

Going Headless with Mura
For Developers

Going Headless with Mura

The future is here. The concepts of Headless CMS, and Content as a Service (CaaS), have moved from optional to imperative. Predicting where your users will access your content, be it mobile, a website, chat, voice (or whatever comes next), will become increasingly important, requiring you to come to the party prepared, solution in hand.

By Grant Shepert
Personalization Is The Future Of Content Marketing
For Marketers

Personalization Is The Future Of Content Marketing

Personalization is about targeting content that is tailored to individuals based on their needs and interests. Why is this important? With the flood of content people are exposed to every day, they will only read what is relevant and valuable to them. The rest will just get ignored.

By Michael Brenner

More from In Flow

Will You Be Automated or Will You Invent Shipwrecks?

With the advent and popularity of Artificial Intelligence (AI) and solutions based on it, there’s been a lot of discussion about which jobs will be replaced by increasingly intelligent technology. Previous jobs were eaten by the information age and gave birth to the Knowledge Worker. So what comes next? The Wisdom Worker.

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[Video] The Wisdom Worker in the Digital Experience (Robert Rose) - MuraCon 2017

In this MuraCon 2017 Keynote by Robert Rose of the Content Marketing Institute, Robert shares how we can transcend "knowledge worker" status to become an infinitely more valuable "wisdom worker" by "inventing shipwrecks."

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Will You Be Automated or Will You Invent Shipwrecks?
Will You Be Automated or Will You Invent Shipwrecks?
With the advent and popularity of Artificial Intelligence (AI) and solutions based on it, there's been a lot of discussion about which jobs will be replaced by increasingly intelligent technology. Previous jobs were eaten by the information age and gave birth to the Knowledge Worker. So what comes next? The Wisdom Worker.
Learn More
B2B Content Personalization: A Primer & Example
B2B Content Personalization: A Primer & Example

Content personalization is commonly misunderstood. In this post, we define what it is, why it's important and provide an example of how we can use it as part of our B2B marketing mix.

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Mura FormBuilder: Onward and Upward

Recent advancements in Mura’s FormBuilder interface have added a new layer of convenience and automation when creating web forms. With the advent of Mura ORM and Mura JS, form building in Mura is poised to make yet another leap. Veteran Mura developer Grant Shepert explores the existing functionality as well as some experimental options being developed as part of his custom SurveyBuilder module.

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10-ish Secrets for Successful Mura Development

Veteran Mura developer Grant Shepert identifies a list of top tips to keep in mind when planning your Mura projects. 
This brief tutorial covers topics such as working with class extensions, automatic configuration with config.xml.cfm, managing Mura ORM, when not to use Formbuilder, and when to stick with building your custom app as a plugin, instead of creating custom display object functionality.

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Mura Insights & Vision

Experience the Mura roadmap with this overview of the updated UI, advanced editing and layout options, and other new developments in Mura 7. Blue River's Director of Education & Events Steve Withington and CTO Matt Levine introduce and explain the latest innovations and enhancements to the Mura platform and provide a view of cutting-edge advancements yet to come.

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Mura ORM Boot Camp: Instantiation & Relationships

Learn how to instantiate Mura ORM objects to get them running and accessible within your code, and use relationships to connect them not only to each other, but to the Mura CMS object model as well, including common variations and options, best practices, naming conventions, plugin strategies and working code samples to jumpstart your Mura ORM development.

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The Role People Play in the Success of Technology
The Role People Play in the Success of Technology

Technology is constantly changing the way we live. From self-driving cars and omnipresent chatbots to automated marketing tools, it sometimes feels like humans are being edged out by our robotic overlords instead of fulfilling "the promise that technology allows humans to be better humans."

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Populating Form Builder Dropdowns via Remote Objects

Creating forms can be tedious. Mura's Form Builder eases that burden, allowing you to drag and drop new fields and fill in the blanks, but the task of populating dropdown lists can still be time consuming. A few advanced options make things easier.

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MuraCon 2017 Conference in Review

MuraCon is the only technical conference dedicated to Mura CMS. The 2017 event was held February 9 and 10 in Sacramento, California, setting new records for attendance and providing exceptional experiences for presenters and conference goers alike.

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Why Relevance Outsmarts Personalization in B2B Marketing
Why Relevance Outsmarts Personalization in B2B Marketing

Personalization is all the rage in marketing, and for good reason. In a B2C context like e-commerce, it can dramatically improve shopping experiences but personalization in the B2B world is a completely different animal.

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