Personalization vs Persona-ization

Personalization and the use of personas have both been hot topics for awhile now. Some argue that using personas just isn’t personal enough, while others argue that personalization doesn’t scale. But which is it?

Personalization and the use of personas have both been hot topics for awhile now. Some argue that using personas just isn’t personal enough, while others argue that personalization doesn’t scale. But which is it?

While at the Intelligent Content Conference, we decided to find out by asking two of Content Marketing’s most infamous characters: The Content Wrangler, Scott Abel and the Content Marketing Institute’s own Robert Rose. Enjoy!