Long-Term Nurturing, User-Generated Content and Wine

When an industry gets caught in an economic downturn, it can be a challenge to not only generate leads, but to nurture them as well. For marketer Bridget Kulla of James Hardie Industries, it meant pivoting from B2B to B2C and going beyond digital to weather the housing market crash of 2008.

When an industry gets caught in an economic downturn, it can be a challenge to not only generate leads, but to nurture them as well. For marketer Bridget Kulla of James Hardie Building Products, it meant pivoting from B2B to B2C and going beyond digital to weather the housing market crash of 2008.

Watch the video and hear Bridget share her experiences with:

  • Engaging an entirely new audience
  • Aggressive lead generation across several channels including on-the-ground efforts
  • Letting advocacy drive new customer acquisition
  • Enabling User-Generated Content and sharing on social media

We hope you enjoy it.