muracms

B2B content marketing insights and inspiration to empower you, and your work life.

CMS Web Hosting and Security: How the Strictest Entities Utilize Mura

Your hosting is vital to your CMS’ security, as it controls how content is served and to whom. A web host with weak security practices or incorrect configurations can unintentionally expose private data, which can be incredibly damaging to an organization. Read on to find out how and why entities with some of the strictest security requirements use Mura.

Can Enterprise Content Management Systems Be Used By Both Developers and Marketers?

Are you wondering who within a large organization uses an enterprise content management (ECM) system? Very often, the organization's technology is specific to its used department. This can be inefficient, as you have to train different groups of staff on other, potentially incompatible software stacks. But can ECMs be used by both developers and marketers? Read on to find out

Choosing the Best Content Management System

There are already dozens of high-quality CMS platforms available, and it’s almost always significantly faster and cheaper to get going with a pre-existing solution. But how do you know which one is right for you? Read on for our guide on helping you to choose the best content management system for your needs

What Can a New ECM Solution Achieve?

ECM, or Enterprise Content Management, is a solution that allows for creating and managing documents across their entire lifecycle. ECMs help organizations sort, store, and retrieve all types of documents and make them easily accessible for work-related purposes. Read on to find out how to make an ECM solution work for you

Headless vs. Decoupled vs. Coupled CMSs

CMS platforms come in a variety of different architectures that can influence how content is created, managed, and published. The three main types of CMS architectures are headless, coupled, and decoupled. This article will explore the similarities and differences between these architectures, as well as go over why each one might be preferable in particular situations.

How to Revamp Your Content Personalization Strategy

When it comes to content personalization, consumers have been very clear on where they stand on the issue. 91% of consumers say they are more likely to shop with brands that recognize and remember who they are and provide relevant recommendations to them. Consumers want personalized content that is relevant to them, but how do you adopt or revamp a content personalization strategy? Read on to find out.

How to Improve Sales Productivity With a Better CMS

Improving sales productivity is a goal for virtually every organization, but it is one without a static finish line. You need to be able to keep pace with the market, and you can’t do that if you’re held back by using old, inflexible technology. How you manage and publish content can have a huge impact on your sales productivity and overall bottom line, which is why choosing a CMS that is flexible and can evolve over time is so significant.

Understanding Digital Experience Platforms and How Marketers Should Use Them

Delivering excellent digital experiences for customers has gone from going above and beyond to becoming an expectation from modern consumers whenever they interact with a brand. Learn the why behind digital experience platforms and why they are worth looking into for marketers looking to create a seamless cross-channel digital experience for their customers.

Starting to prepare for a CMS migration

The need to migrate from one CMS to another can arise for a number of different reasons. Once you’ve decided to move from one CMS system to another, you need to look into the migration process. Read on to learn about how and why to prepare for a CMS migration.

How Does Content Personalization Software Work?

Delivering high-quality, impactful content is not just about hitting the right marks when it comes to SEO targets. Read on to learn what content personalization is, why it’s important, and how it works.

What does good content management software actually do? What about great?

There are thousands of prospective CMS solutions out there, so distinguishing a good CMS from a great one can be tricky. This guide helps you decide if you need a new CMS and some tips on how to distinguish between a good CMS platform and a great one.

How does enterprise content management look different?

Today, the digital communication sector has rapidly evolved, shaping enterprise content management (ECM) solutions in its wake. Most organizations have been forced to shift their content management strategies to digital platforms that are more centralized and accessible. Discover how ECM has become a core component of any business strategy.

Can content-as-a-service improve our conversion rate?

Conversions are the lifeblood of marketing on the web. Attracting traffic to your website or app is always desirable, but the real goal is in increasing the conversion rate. Content-as-a-service (CaaS) is a relatively new concept that has grown in popularity in recent years that can help provide an edge to improve conversion rates. Read on to learn all about CaaS.

What To Expect From a Headless CMS Platform

There are multiple tools and platforms that can be used to create a blogging platform or website, which run the full spectrum from completely bespoke software to using off-the-shelf, fully managed platforms for everything.  Learn what headless CMS platforms are and why they can be useful.

Sales Team Performance: How to Measure and Track Success

Tracking your sales progress is an essential part of building and refining your strategy. But, sales managers and reps can become overwhelmed with the amount of data available, so it’s important to know how, when and which figures to track. Using a sales management software is extremely helpful as it keeps your data organized, automates your performance tracking, and highlights areas of success or areas that may need improvement. 

Everything You need to Know About an Enterprise Content Hub

Because your enterprise is reaching a larger audience and operating on a wider scale, you may want to consider a headless CMS that can store your data in a single hub, distribute content across multiple channels and provide the flexibility of a headless network to allow for greater customization.

A Digital Experience Platform Your Developers Will Love

Creating compelling digital experiences is challenging at best if you’re using a CMS that revolves around the web page paradigm. Where relevance is imperative, a monolithic approach to digital experience is not getting the job done. You likely feel the strain of a lack of flex.ability and own.ability your team needs to provide experiences that captivate attention and motivate buyer momentum to advances deals.

5 Reasons your Company's Infrastructure will Improve after Switching to a DXP

A modern DXP provides a better user experience for your audience. In doing so, marketers can accelerate the customer journey and prove contribution to the bottom line. A single platform to help you deliver omnichannel experiences, keep track of user insights, and run your day-to-day content operations.

5 Benefits of a Cloud-Native CMS

In today’s world, using a CMS that can handle large amounts of content and deploy that content across multiple channels is imperative. As more people turn to the cloud for data storage, CMS platforms that are cloud-based or cloud-native are becoming increasingly popular.

Use a Cloud-Native CMS to Scale and Deliver a Better Experience

Guiding a potential client through the buyer journey for a digital experience platform can be a long process. You want to prove to the interested party that your company is the right technology partner for them, which means demonstrating a certain level of expertise and knowledge about the Mura platform. Being aware of these common friction points will help you foster stronger relationships with potential buyers and close more deals.

The B2B Marketers Guide to Content Personalization: Best Practices to Power Relevant, Content-Driven Experiences

Guiding a potential client through the buyer journey for a digital experience platform can be a long process. You want to prove to the interested party that your company is the right technology partner for them, which means demonstrating a certain level of expertise and knowledge about the Mura platform. Being aware of these common friction points will help you foster stronger relationships with potential buyers and close more deals.

Friction Points in the Buyer Journey that Could Cost you Sales

Guiding a potential client through the buyer journey for a digital experience platform can be a long process. You want to prove to the interested party that your company is the right technology partner for them, which means demonstrating a certain level of expertise and knowledge about the Mura platform. Being aware of these common friction points will help you foster stronger relationships with potential buyers and close more deals.

Prove the Performance of Early Stage B2B Content

Have you ever been so engaged in an activity that it’s jolting and disorienting when the experience ends suddenly, without warning? If so, you’ve experienced flow.

Delivering Personalized Content Experiences without Gates

Have you ever been so engaged in an activity that it’s jolting and disorienting when the experience ends suddenly, without warning? If so, you’ve experienced flow.

Personalization is the Future of Content Marketing

Personalization is about targeting content that is tailored to individuals based on their needs and interests. Why is this important? With the flood of content people are exposed to every day, they will only read what is relevant and valuable to them. And sadly the rest will just be ignored and won’t ever get read. 

3 Key Attributes That Define Strategic Content Planning

Creating content that powers content personalization begins with strategic, buyer-centric content planning that is aimed at satisfying the needs of buyers at each step of their buying journey. Whether you’re creating awareness and demand, nurturing leads to close, or improving the customer experience, relevant content is central to all of your marketing execution.

Why a CMS is Foundational to Delivering Digital Experiences

A content management system (CMS) is the center of gravity for the Fast & Flow needed to amplify and enrich audience engagement. Effective digital experiences have become differentiators for companies, enabling them to deliver a greater diversity of content from a broad range of sources at the granular level customers expect.

Marketers Gain a  Competitive Advantage with a CMS

Building a digital experience ecosystem is high on the CMO’s list to improve marketing outcomes and gain competitive advantages. This means re-evaluating the Martech stack, removing overlaps, as well as the tedium and frustration that comes when plug-ins and point solutions add convoluted effort and complexity to execution.

Mura 10 Announcement

The front-end Mura Layout Manager has been completely overhauled to add an impressive balance of ease-of-use and functionality, and we didn’t stop there. The back-end editing experience has been redesigned to put more focus on the content itself.

Is Right Message, Right Person, Right Time the Wrong Message to Content Marketers?

From Content Shock to CRaP, a lack of quality content, and tone-deaf messaging, the biggest threat to Content Marketing seems to be Marketing itself.

Duct Tape, Bubble Gum, and WordPress

WordPress may be easy to stand up in the short term, but for the enterprise and larger organizations, the total cost of ownership, risk, and opportunity cost can be significant.

Why do so many marketers insist on interruption as a tactic?

Ad-blocking software has never been more in vogue, helping millions of consumers avoid disruptive marketing on a daily basis. Odds are that you might even rely on the software yourself. Given this trend of tuning out intrusive ads (which shouldn't surprise anyone at this point), why do so many marketers insist on interruption as a tactic?

Three simple steps to bring content personalization to life

Content personalization has been talked about a lot lately. With so much content being created every day, content personalization is one of the most effective ways to help brands stand out from the crowd and get their target audience's attention. The best marketers are delivering the right content to the right customer at the right time.

With great CaaS comes great flex.ability

Content as a Service reduces your workload and liberates your content from the confines of a monolithic CMS. CaaS makes it possible to store and manage content from a single place, delivering content to any device or channel precisely when it's needed, fueling content reuse, multichannel distribution, and contextual delivery (i.e., content personalization).

Accelerating the customer journey with content personalization

Content Personalization has become a hot topic and many organizations are worried about missing a great opportunity to connect with their audiences and customers by not knowing where to start.