Multiple factors contribute to whether your Facebook advertising campaigns succeed or fail. Copy, imagery, optimization, strategy, and countless other factors all matter. But nothing will affect your results more than your audience and how you go about targeting them.
DemandRamp Marketing Operations Manager Ronnie Duke reveals why 'Lead Source' may not be telling you the full story, and what data is actually needed to accurately track lead attribution, enabling you to think more critically about your leads and how your content marketing is really affecting your sales pipeline.
According to Infront Webworks, the first page of Google receives 95 percent of web traffic, with subsequent pages receiving 5 percent or less of total traffic. But how do you make it to that coveted page one and amplify your discoverability? According to Reflexive Media's Managing Director Tom Rusling, the key is understanding how your audience is searching in the first place.
In this presentation, Peg Miller, Co-Founder of B2B Marketing Academy, discusses how to ask the right questions of your vendor to make better MarTech decisions, common pitfalls and how to avoid them, and how to set your team up for success when adopting new marketing technologies.
Do you find that every project embarked upon crawls along at a snail’s pace? Does it take forever to gather client requirements which end up being inaccurate or inconsistent? Do you yearn for a faster and easier way to prototype and validate design ideas? Are you regularly finding those ideas fall short of the mark and don’t fully live up to their potential? What if there was a better way?
This presentation is a celebration of CSS and handful of what makes it Awesome.
In this session, Blueriver Senior Front End Developer Evan Dunham explores CSS history and browser evolution along with useful development tips, tricks and tools.
Development Team Lead Nick Sollecito from Scientific American provides ab overview of the experience and lessons learned migrating SA’s infrastructure and automation pipeline using Travis-CI, Docker Swarm, and Amazon Web Services.
Containerization with Docker is a project that has revolutionized much of how we build, ship, and run software. In this presentation, Docker captain Bret Fisher highlights the far-reaching effects of this pivotal technology and how it's blazing a trail for the future of app development and deployment.
Create React App (brought to you by Facebook) is the most straightforward and direct way to get going using React.js in your project. However, what isn't so straightforward is how to take your shiny new React.js app and integrate it into Mura. This session quickly covers two options to help make the transition:
The role of a manager today goes well beyond managing tasks, schedules and budgets. Managers are tasked with communicating direction, interpreting vision, foreseeing issues, managing dependencies and maintaining the health of their team during the process.
Gone are the days when marketers centered their universe around batch-and-blast emails to the entire database. In today’s world, we juggle multiple messaging channels and digital properties, while also wrangling communications from within our own organization. Modern marketing automation is here to help.
Content Personalization has become a hot topic and many organizations are worried about missing a great opportunity to connect with their audiences and customers by not knowing where to start. Join blueriver CCO Sean Schroeder as he dives into the why, what, and how of content personalization through Intuit’s firmofthefuture.com.