On-demand video covering a wide variety of topics related to creating the content-driven experience and maximizing the power of the Mura platform.
DemandRamp Marketing Operations Manager Ronnie Duke reveals why 'Lead Source' may not be telling you the full story, and what data is actually needed to accurately track lead attribution, enabling you to think more critically about your leads and how your content marketing is really affecting your sales pipeline.
Multiple factors contribute to whether your Facebook advertising campaigns succeed or fail. Copy, imagery, optimization, strategy, and countless other factors all matter. But nothing will affect your results more than your audience and how you go about targeting them.
According to Infront Webworks, the first page of Google receives 95 percent of web traffic, with subsequent pages receiving 5 percent or less of total traffic. But how do you make it to that coveted page one and amplify your discoverability? According to Reflexive Media's Managing Director Tom Rusling, the key is understanding how your audience is searching in the first place.
In this presentation, Peg Miller, Co-Founder of B2B Marketing Academy, discusses how to ask the right questions of your vendor to make better MarTech decisions, common pitfalls and how to avoid them, and how to set your team up for success when adopting new marketing technologies.
Containerization with Docker is a five-year-old project that has revolutionized much of how we build, ship, and run software. In this presentation, Docker captain Bret Fisher highlights the far-reaching effects of this pivotal technology and how it's blazing a trail for the future of app development and deployment.
Create React App (brought to you by Facebook) is the most straightforward and direct way to get going using React.js in your project. However, what isn't so straightforward is how to take your shiny new React.js app and integrate it into Mura. This session quickly covers two options to help make the transition:
Development Team Lead Nick Sollecito from Scientific American provides ab overview of the experience and lessons learned migrating SA’s infrastructure and automation pipeline using Travis-CI, Docker Swarm, and Amazon Web Services.
This presentation is a celebration of CSS and handful of what makes it Awesome.
In this session, Blueriver Senior Front End Developer Evan Dunham explores CSS history and browser evolution along with useful development tips, tricks and tools.
The role of a digital project manager today goes well beyond managing tasks, schedules and budgets. DPMs are tasked with communicating direction, interpreting vision, foreseeing issues, managing dependencies and maintaining the health of their team during the process.
Do you find that every project embarked upon crawls along at a snail’s pace? Does it take forever to gather client requirements which end up being inaccurate or inconsistent? Do you yearn for a faster and easier way to prototype and validate design ideas? Are you regularly finding those ideas fall short of the mark and don’t fully live up to their potential? What if there was a better way?
Gone are the days when marketers centered their universe around batch-and-blast emails to the entire database. In today’s world, we juggle multiple messaging channels and digital properties, while also wrangling communications from within our own organization. Modern marketing automation is here to help.
Content Personalization has become a hot topic and many organizations are worried about missing a great opportunity to connect with their audiences and customers by not knowing where to start. Join blueriver CCO Sean Schroeder as he dives into the why, what, and how of content personalization through Intuit’s firmofthefuture.com.
In Mura v7.1, a completely new directory structure was introduced, along with other notable changes to Mura's flexible theme architecture, including the way "modules" (formerly known as "display objects") are structured and implemented. Learn how you can use them to integrate exciting new functionality into your sites, and get expert guidance for upgrading to v7.1 from previous versions.
As the masses have become the media, it’s increasingly difficult for brands and individuals to cut through the noise. So what’s the antidote? According to noted business storyteller and author Park Howell, it’s the anecdote. By using our natural proclivity for storytelling, anyone can more effectively get their message across and be more effective in marketing, web development or anything else.
The release of Mura 7.1 is the fruition of a vision for Mura that began with version 7.0 - a modern platform that provides not only a way to effectively create and manage the digital experience, wherever that may be (device, channel or otherwise), but also a platform that helps developers thrive while allowing IT professionals to sleep well at night.
Docker is an amazing tool that is revolutionizing the way applications are developed and deployed.
With the advent and popularity of Artificial Intelligence (AI), there's been a lot of discussion about which jobs will replaced by increasingly intelligent technology.
This fast-paced hands-on workshop will take you from Docker 101 to an understanding of how to use Docker Compose for easy local Mura development. You'll learn which Docker edition is right for you, and Bret will teach you some basic "daily docker commands" for working with software on your machine. (Part 1 of 2)
This fast-paced hands-on workshop will take you from Docker 101 to an understanding of how to use Docker Compose for easy local Mura development. You'll get plenty of background on the "what, why, and how" on Docker for development while getting your hands dirty running and managing containers. (Part 2 of 2)