Marketing technology decisions impact our teams before, during and after implementation.
In this presentation, Peg Miller discusses asking the right questions of your vendor to make better MarTech decisions, identifying and avoiding common pitfalls, and setting your team up for success when adopting new marketing technologies.
Do you have clothes in your closet that you've just never worn? For a lot of companies, that t-shirt with the tags still on it is a lot like some of their marketing technology - purchased with the best intentions, but never used.
Find out more about Peg Miller's strategy for breaking this pattern with your own marketing technology implementation: mxp.getmura.com/blog/surviving-your-next-martech-implementation