Free Content Personalization Guide

Best practices for creating relevant, content-driven experiences that create your ideal customer, accelerate the buyer's journey and turn customers into advocates.

The B2B Marketer's Guide to Content Personalization

Whitepaper Cover

Best practices for creating relevant, content-driven experiences that create your ideal customer, accelerate the buyer's journey and turn customers into advocates.

This whitepaper provides practical guidance including:

  • 3 key attributes that define strategic content planning
  • The 7 essential elements of a strategic content plan
  • A step-by-process for creating a strategic content plan
  • How to be relevant at scale by "persona-izing" content experiences
  • How to define relevant (and contextual) content-driven experiences
  • How to audit and score content and map it to specific experiences
  • How to Measure Success

DOWNLOAD