Why Mura?

For Content Contributors

How many times have you had high hopes about software only to find out that it was, well, not so easy?

Or may it was so dumbed down that it was nearly impossible to accomplish complex needs quickly enough or maybe even at all? And that somewhere in between, frustration crept in and finding the right solution became mind-numbing and tedious. 

Say hello to mura. 

Mura was created to head tedium off at the pass and build momentum for Content Contributors.

 

Browse, Edit, Publish

Browse and edit your content in-context of page layouts


The Work Will Flow

View of drafts, submissions and approvals all in one place


Foolproof Publishing

Never worry about deleting content accidentally or blowing up layouts


Content GPS

Easily find and edit content in the admin without having to browse the site or rely on search alone


Rest Easy Notifications

Get notifications of content expiration for timely refreshes


Schedule it and Forget it

Save a draft, publish, schedule or set expiration for a future date

In Flow

Customer, Interrupted: Second-Guessing Digital Marketing's Most Effective Tactic

While interruptive tactics can be effective, marketers must first weigh short-term benefits with long-term costs. Full-screen overlays, modal windows, and interstitials may be highly visible, but they can damage the overall user experience and leave a bad taste in visitors’ mouths. These modern pop-ups are simply a new breed of interruptive marketing that prioritizes business needs over the experience we’re creating.

Duct Tape, Bubble Gum, and WordPress

These days it's hard to get very far, when considering a new site launch or refresh, without coming across WordPress. Which is no surprise, considering it powers almost a third of the internet.

What is surprising is how often it's considered for larger organizations, especially when security and compliance with regulations like the GDPR can create significant risk.