Personalization and Four Other Superpowers of Marketing Automation - Mura Digital Experience Platform

Personalization and Four Other Superpowers of Marketing Automation

Gone are the days when marketers centered their universe around batch-and-blast emails to the entire database. 

In today's world, we juggle multiple messaging channels and digital properties, while also wrangling communications from other [select all that apply: business units/regions/departments/teams/brands] within our own organization. Modern marketing automation is here to help.  

Join Mautic CTO and Founder, David Hurley, to learn how you can take advantage of the power of marketing automation to drive your business forward, including:

  1. Personalizing messages across channels
  2. Aligning a content strategy to your buyer's journey
  3. Optimizing the effectiveness of your campaign tactics
  4. Using actionable data to inform decisions
  5. Creating a seamless digital experience for your audience


More on the Mura Blog

When done right, personalization enhances customers' lives and increases engagement and loyalty by delivering the right message, to the right person, at the right time, or better yet, the right value, to the right audience, in their time.

But when you think of personalization, you don't usually think of automation. The concept of marketing in a way that's personal and yet automated is usually a point of confusion. As Mautic Founder David Hurley demonstrates, it is possible to do both of those things at the same time.

This blog post breaks down the superpowers that make it happen.