If our current situation has shown B2B marketers anything, it’s that speed is necessary to thrive and grow our businesses. This doesn’t mean focus on speed for the sake of speed, but the need for fast to enable flow that supports business outcomes. Agility and elegance come to mind as requisites that accelerate the scope and scale of buyer and customer engagement.
As technology has evolved over the years, so have content management systems. Traditional Content Management Systems (CMSs) were originally designed to store content and turn that content into web pages, via integrated templating
Once your business reaches a certain level, you begin to understand that deploying an intranet has the potential to give your organization more control over data, increase accuracy, improve workflows, and boost employee efficiency.
When looking at ways to balance and prioritize the needs of the converged content strategy, the Hobson's choice facing marketers seems to be this: Do it badly or don't do it at all.